Effectively Marketing Yourself

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Effectively Marketing Yourself
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AGENDA
Effectively Marketing Yourself Fall 2006

• Effectively Marketing Yourself Why?
• Knowing Yourself
• Exploring Career Opportunities
• Marketing Yourself
• Resumes
• Cover Letters
• Exercise
• Conclusion/QA

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Effectively Marketing Yourself Why?
Effectively Marketing Yourself Fall 2006
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Why should you effectively marketing yourself?
Effectively Marketing Yourself Fall 2006

• Elevator Speech
• Needs to be said in 30 seconds or less why
  should the listener keep listening?
• Basically, its your 30 second commercial
• Example
• Public Relations Manager
• Need to know what to say, when to say it and how
  to say to get the point across to their intended
  audience potential employer

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Knowing Yourself
Effectively Marketing Yourself Fall 2006
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KNOW YOURSELF
Effectively Marketing Yourself Fall 2006

• Assess your current values, interests, skills,
  personality traits and personal priorities
• Informal Assessments
• Formal Assessments
• MBTI (online)
• Strong Interest Inventory (online)
• Position Classification Inventory
• Campbell Interest and Skill Survey
• Career Values Inventory

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KNOW YOURSELF
Effectively Marketing Yourself Fall 2006

• Develop and clarify your short-term and long-term
  goals
• Meet with a Career Consultant to help you with
  this process

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Exploring Career Opportunities
Effectively Marketing Yourself Fall 2006
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Explore Career Opportunities
Effectively Marketing Yourself Fall 2006

• Utilize various career resources
• Vault.com
• Company websites
• E-Recruiting

• Newspapers
• Salary.com
• Chamber of Commerce

• Work Your Network
• Talk to everyone you know
• Colleagues, classmates, friends, family, etc.
• Conduct Informational Interviews

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Explore Career Opportunities
Effectively Marketing Yourself Fall 2006

• Match your goals, transferable skills, and
  personal needs to a particular career path
• Create a list of potential employers

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Marketing Yourself
Effectively Marketing Yourself Fall 2006
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MARKETING YOURSELF
Effectively Marketing Yourself Fall 2006

• Purpose of a Resume
• Succinct and objective marketing document
• Informs a potential employer what you bring to
  the table
• Descriptions of skills sets focusing on
  achievements
• An effective resume is tailored to the position
  one is seeking
• Focuses on employer needs rather than on your own
  personal objectives
• The objective of a resume is to interest the
  reader and be invited for an interview

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Parts of a Resume
Effectively Marketing Yourself Fall 2006

• Header
• Contains your name and contact information so
  that organizations can identify and contact you
• Profile
• Summarizes three or four skills sets that you
  most want to sell or that mirror what the
  position announcement requires
• Education
• Reserved only for degrees earned
• Typically listed before experience when degree is
  current (Within last 5 years)
• Professional Experience
• Chronological - list most recent experience first
• Professional Development
• Designed to showcase all of the additional work
  and effort you have undertaken to develop
  yourself professionally

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SAMPLE RESUMES
Effectively Marketing Yourself Fall 2006
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Resume Sample 1
Effectively Marketing Yourself Fall 2006
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Resume Sample 2
Effectively Marketing Yourself Fall 2006
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Resume Sample 3
Effectively Marketing Yourself Fall 2006
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Resume Sample 4
Effectively Marketing Yourself Fall 2006
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SAMPLE PROFILES
Effectively Marketing Yourself Fall 2006
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Profile Sample 1
Effectively Marketing Yourself Fall 2006

• Counselor with expertise working with
  adolescents and young adults on issues of
  addictions, life transitions, divorce, and career
  options. Group facilitator serving population of
  200 students in ten groups monthly on
  family-related topics. Author of nineteen
  published articles in national professional
  journals. Fluent in English, Spanish and Dutch.

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Profile - Sample 2
Effectively Marketing Yourself Fall 2006

• Elementary school teacher and supervisor of
  student interns training colleagues in combining
  technology and teaching. Professional musician
  and drama coach capable of staging plays and
  skits with experience producing twenty school
  plays. History and English major covering and
  instructing 25-30 students annually in all
  subjects raising their reading and math
  achievements by one grade level.

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Profile Sample 3
Effectively Marketing Yourself Fall 2006

• Negotiator with expertise in negotiating
  contracts from 10,000 to 1.2 million with over
  250 different clients, having an average closing
  rate of 89. Project manager experienced at
  supervising and training 200 employees annually
  to fund raise and interact with donors and
  business owners. Grant proposal designer and
  researcher investigating and requesting available
  funds that can be designated for non profit use
  with an 85 approval rate. Fluent in English and
  French.

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Profile Sample 4
Effectively Marketing Yourself Fall 2006

• Portfolio analyst with expertise in developing
  financial models to calculate net asset values.
  Team leader in decision making process of setting
  up swap trades with 100 accuracy. Trading
  analyst responsible for Mickeys Hedge Fund,
  booking trades, backlogging and researching past
  trades. Fluent in English and Spanish.

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COVER LETTERS
Effectively Marketing Yourself Fall 2006
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Cover Letters
Effectively Marketing Yourself Fall 2006

• Purpose of a Cover Letter
• A well-written cover letter
• bridges the gap between your skills and
  experience and the qualifications of the position
• commands the readers attention -- demonstrates
  interest and knowledge in the industry and/or
  employer
• can be more subjective whereby you may cite
  opinions voiced about you by previous employers,
  colleagues, and customers as well as your
  personal opinions of how well you think you do
  things
• is like an individual commercial where the most
  attractive features are highlighted to GRAB THEIR
  ATTENTION!

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Elements of the Cover Letter
Effectively Marketing Yourself Fall 2006

• Paragraph 1 - The Introduction
• Paragraphs 2 3 The Body (The Sell)
• Paragraph 4 Closing (The Action)

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Top 10 Cover Letter Tips
Effectively Marketing Yourself Fall 2006

• Send the letter to the appropriate person
• More effective if sent to a specific person. If
  unknown, Dear Hiring Manager
• Research the employer
• Tailor your resume to them!
• Take your time
• When responding to openings, wait and send your
  resume and letter out a few days after
• Time your letters and follow-up calls effectively
• Time your follow-up call no more than three days
  after sending your information
• Keep it to ONE page!

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Top 10 Cover Letter Tips
Effectively Marketing Yourself Fall 2006

• Leave qualifiers out of your letter
• Leave out I feel that.. or I think that..
• Count the Is in your letter
• Careful not to overuse this
• Retain a copy
• Dont send out everything
• Match your stationery
• Stay conservative
• Reread your letter
• This is your last chance to make a first
  impression! Make it count!

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SAMPLE COVER LETTERS
Effectively Marketing Yourself Fall 2006
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Cover Letter Sample 1
Effectively Marketing Yourself Fall 2006
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Cover Letter Sample 2
Effectively Marketing Yourself Fall 2006
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EXERCISE
Effectively Marketing Yourself Fall 2006

• Writing your own profile!

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Thank You and Good Luck
Effectively Marketing Yourself Fall 2006

• Professional Career Services
• [phone]
• www.careerservices.jhu.edu