UK: New Product Launches

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UK New Product Launches

• Innova Market Insights
• September 2009

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New Liquid Energy
UK Lucozade Sport Body Fuel Orange Carbohydrate
Energy Gel. Tested for athletes. Leaders in safe
sports nutrition. Lucozade Sport products are
tested for banned substances. For adults
participating in active sport and exercise.
UK Relentless Energy Shot. A food supplement
energy shot with caffeine, taurine,
glucuronolactone, inositol and B vitamins, with
sugar and sweeteners.
  UK Taut Isotonic Goji Pomegranate Natural
Sports Drink. Still goji and pomegranate flavor
isotonic drink with vitamin B6 and minerals, in a
sports cap plastic bottle. Isotonic. No salt,
aspartame, preservatives or artificial colors.
The only natural sports drink available. With
vitamin B6 and minerals. Official Sports and
Energy Drink Sponsor of British Triathlon.  
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New Nutritional Powders
 UK SCI-MIX Omni-MX Hardcore (4060g) Strawberry
Flavor. Omni-MX Hardcore has been designed for
serious weight trainers who are after huge gains
in muscle size and power. Unlike Sci-MXs'
standard Omni-MX which is designed for lean
muscle gains and definition like that of a
magazine cover-model or a sprinter, Omni-MX
Hardcore is designed for pure extreme mass and
size. 90g per daily serving of GRS-5 protein is
boosted by a patented and clinically proven
compound called aminogen which amplifies the
effectiveness of protein and is proven to
increase nitrogen retention by 32 and BCAA
release by up to 250, making the protein work
harder.
 UK Nutrisport MRP 6030 with Banana and Malt.
Nutrisport MRP 6030 is formulated to help
athletes increase muscle mass and strength while
reducing body fat. Only MRP 6030 contains a
blend of 2 pure protein sources, whey protein
isolate and micellar casein. High in essential
and branch chain aminos.
UK PowerBar Protein Plus 80 with Nestle
Lion-Crisp. Supports muscle building through high
quality milk and whey protein. With delicious
chocolate, fudge and crisp pieces.
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New Sports Bars
  UK PowerBar rideshots with Lemon Flavor. Lemon
flavored RideShots POowerBar. The new PowerBar C2
MAX Carbohydrate mix contains a special ratio of
glucose and fructose sources. During sporting
activity, this special mix allows the working
muscles to increase carbohydrate absorption by up
to 55 when consumed regularly. Scientific
studies show this allows for longer lasting
energy and could improve performance by up to 8.
Unique taste experience through liquid filled
center of the chews.
 UK The Food Doctor Go Fruit Seed Bar. Oat,
linseed and sunflower seed bar with pineapple,
banana, papaya and guarana, enhanced with guarana
to help you go for longer.
UK Lucozade Sport Recovery Protein
Carbohydrate Bar Strawberry Oats Flapjack.
Protein and carbohydrate bar. At Lucozade Sport
we push top athletes to their limits to develop
products that are proven to give you an edge.
Recovery, protein consumed after exercise
supports, muscle protein synthesis, and
carbohydrate rebuilds glycogen stores. Lucozade
Sports Recovery formulation contains high quality
protein for muscle maintenance and recovery after
sport and exercise. Tested for Athletes, Lucozade
Sport products are tested for banned substances.
For adults participating in active sport and
exercise.  
UK PowerBar Energize Bar with Mango Passion
Fruit Flavor. Energize bar with mango passion
fruit flavor. PowerBar Energize delivers the same
energy to muscles as the original PowerBar, but
now with refreshing fruits, such as wild berries,
strawberries, apples, and exotic fruit. The
special C2MAX carb mix contains a special ratio
of glucose and fructose sources. Consumed
regularly during exercise, this mix can increase
the amount of carbs that can be digested and used
by working muscles up to 55, scientific studies
showed improved endurance by up to 8 and long
lasting energy. Easily digestible due to special
carb mixture and just 2g fat per bar. With extra
sodium, the key electrolyte to compensate sweat
loss.