Brad Phillips, Salesforce'com

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Force.com SitesSFDC Phoenix Users Group

• Brad Phillips, Salesforce.com

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Safe Harbor Statement
Safe harbor statement under the Private
Securities Litigation Reform Act of 1995 This
presentation may contain forward-looking
statements including but not limited to
statements concerning the potential market for
our existing service offerings and future
offerings. All of our forward looking statements
involve risks, uncertainties and assumptions. If
any such risks or uncertainties materialize or if
any of the assumptions proves incorrect, our
results could differ materially from the results
expressed or implied by the forward-looking
statements we make. The risks and uncertainties
referred to above include - but are not limited
to - risks associated with possible fluctuations
in our operating results and cash flows, rate of
growth and anticipated revenue run rate, errors,
interruptions or delays in our service or our Web
hosting, our new business model, our history of
operating losses, the possibility that we will
not remain profitable, breach of our security
measures, the emerging market in which we
operate, our relatively limited operating
history, our ability to hire, retain and motivate
our employees and manage our growth, competition,
our ability to continue to release and gain
customer acceptance of new and improved versions
of our service, customer and partner acceptance
of the AppExchange, successful customer
deployment and utilization of our services,
unanticipated changes in our effective tax rate,
fluctuations in the number of shares outstanding,
the price of such shares, foreign currency
exchange rates and interest rates. Further
information on these and other factors that could
affect our financial results is included in the
reports on Forms 10-K, 10-Q and 8-K and in other
filings we make with the Securities and Exchange
Commission from time to time. These documents are
available on the SEC Filings section of the
Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc.
assumes no obligation and does not intend to
update these forward-looking statements, except
as required by law.
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Agenda

• Force.com Sites
• Key Capabilities
• Pricing and Availability
• Demo
• QA

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Introducing
Run Your Web in Our Cloud.
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What is it?

• Force.com Sites are
• Public, Unauthenticated Web Sites
• Accessed from Branded Domain Names
• Built with Visualforce pages
• From Data and Content in a salesforce.com
  Organization

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Force.com Sites

• OVERVIEW
• With Force.com Sites you can run your intranet,
  your corporate Web site or even syndicate content
  to other Web sites natively from Force.com.
  Build powerful Web applications in days or weeks,
  not months or years. Under the hood Force.com
  Sites includes a relational database, a workflow
  engine and integration features.
• You can build any interface for any device
  using standard Web technologies like HTML,
  JavaScript, Flash or Flex. Now all of your
  employees, prospects and customers can access the
  power and productivity of Force.com.
• SAMPLE USE CASE
• A company wants to have public website and
  provide seamless integration with their PRM
  Portals.

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Key Capabilities Branded Domain Names

• Force.com Domain Name Choose a Force.com domain
  name for your organization. One time setup.
• Availability Check Make sure the name you
  chose is available
• Register Accept the Terms of Use and Register
  your domain name. Once its registered the domain
  name can not be modified by the customer.
• Custom Domain Name Customer acquires arbitrary
  domain names from 3rd party provider. Provider
  establishes CNAME references to their Force.com
  sub domain

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Key Capabilities Site Details
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• Default and Custom Web Addresses Default web
  address is the the public URL for your site that
  uses the Force.com domain. Custom Web address is
  the URL (requires CNAME via 3rd party domain name
  provider) you can use to access your site. Site
  PATH is case sensitive
• Active and Inactive Home Pages The landing
  pages that users are directed to when this site
  is active or inactive.
• Site Template The template that provides the
  page layout and style sheet for your site.
• Site Contact The user who will receive
  site-related communications from the site's
  visitors and salesforce.com.
• Site Status The option that activates your site
  when you are ready to make it available to the
  public

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Key Capabilities Multiple Sites per Organization

• Multiple Sites Each Org can have up to 100
  .Each Site can have
• A Unique Security Model
• A Unique Top Level Domain
• A Unique Look and Feel
• One-Click Activate Sites can be
  Enabled/disabled with one-click action

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Key Capabilities Security

• Public Access Settings Similar to user-profile
  security, sites provide Public Access settings
  where object permissions and field level security
  can be set. Controlled by the Site license,
  customers can set full CRUD on custom objects and
  Read/Create on standard objects (except Ideas,
  Products and PriceBook objects where only Read
  permission is allowed). By default no CRUD is
  enabled, Site admin needs to enable the required
  permissions via the Public Access Settings page.
• Restricting Access based on IP Ranges Site
  access ca be restricted based on IP Ranges which
  allows customers to create intranet sites.
• Named Pages All pages that you want to expose
  on a site must be associated with that site. If a
  page is not listed under Site Pages, an
  authentication or page-not-found error is
  displayed based on the page existence.

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BEST PRACTICE! Enable Private Sharing for the
objects when you enabled them for your sites
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Key Capabilities HTTP Error Pages
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• Error Pages Force.com Sites use Visualforce
  pages for all site and error pages. Force.com
  includes some standard Visualforce pages that you
  can use. You can also edit or replace them with
  your company-branded Visualforce pages to
  construct your site.

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Key Capabilities RSS Feeds

• Enable Syndication Feeds Syndication feeds give
  users the ability to subscribe to changes within
  Force.com Sites and receive updates in external
  news readers. First, enable the feed for your
  site by checking the Enable Feeds check box on
  site definition
• Create a Feed Entry Simply by defining a SOQL
  query and mapping definition, you can syndicate
  changes to public data to their end users. You
  can create one or more syndication feeds for your
  organization's public sites or any Visualforce
  page. The syndication feed displays the records
  specified by a SOQL query. Users can subscribe to
  the feed and view the feed when they visit the
  site or page.

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Key Capabilities Caching

• By leveraging the Cache control you can
  increase the performance of your sites.
• Static Resources You can cache static resources
  by setting the Cache Control field as Public.
  Cache is automatically updated when the static
  resource is updated. Private Static Resource is
  not rendered on Public Sites
• Visualforce Caching Tags You can cache your
  Visualforce pages by setting the cache parameter
  TRUE and the duration by setting the expires
  parameter (seconds)

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Key Capabilities Authentication Support

• Authentication Support Site provides seamless
  integration with Customer Portal to provide
  Authenticated Access.
• Associate your Site with an Active Customer
  Portal in your Org
• Choose a Visualforce Page that can be used as the
  Change Password page (Sample Visualforce page is
  provided)
• Choose to stay HTTP or HTTPS after login
• Sample Pages and Apex Classes Force.com Sites
  provide built-in registration and login logic.
  Default Force.com-branded Visualforce pages are
  associated with registration, login, forgot
  password, and password change processes. You can
  modify these pages or replace them with your own.

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Force.com Sites Available in Developer Preview
Today!
Pricing (Monthly page views included with each
edition)
Availability
Note The information represents our current
plans for future feature availability and
pricing and is subject to change
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Demo Developer.force.com
Content is managed via custom objects
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Demo Recruiting Application
Candidate record is created upon application
submission
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Q A