Power Smart and meeting the Energy Plan

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Power Smart and meeting the Energy Plan
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BCs is setting high targets

• Acquire 50 of incremental electricity through
  conservation by 2020.
• Encourage utilities to pursue cost effective
  demand side management
• Ensure a coordinated approach to conservation and
  efficiency is actively pursued in British
  Columbia.

• Explore new rate structures that encourage
  conservation.
• Implement Energy Efficiency Standards for
  Buildings by 2010.
• New provincial public sector buildings will be
  required to integrate environmental design
• Undertake a pilot project for energy performance
  labeling of homes and buildings
• Increase the participation of local governments
  in conservation
• Develop an Industrial Energy Efficiency Program

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How? Remove Market Barriers

• Availability
• Exists?
• Accessible

Advocate (Evangelical)

• Awareness
• Heard about
• Talking About

Adoption

• Acceptance
• Attitude Change
• Intention to Act

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How? Social Marketing Principles

• There are 4 strategies that are effective at
  leading social change
•  
• Set a Target (a stretch but seen as achievable)
• Gain Commitment (small commitments lead to larger
  commitments)
• Utilize the Power of Norms (people need to see
  others doing it, particularly leaders)
• Provide Feedback (how am I doing/ how are We
  doing)

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Where? Res Customers
Avg 19,400 KWh
Avg 11,400 KWh
Based on 2007 CPR
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Where? Commercial
Based on 2007 CPR
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Where? Industrial
Based on 2007 CPR
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What? Power Smart Programs

• Residential

Efficient Lighting Program Windows Program New
Home Program Refrigerator Buy-Back Program
Appliances School Education
Business
Power Smart Partners Program Product Incentive
Program High Performance Buildings ( Plants)
Program Post-Secondary Training
Partnerships Alliance Partnerships
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Power Smart Partners for Industrial

• Moving customers towards the development of a
  Sustainable Energy Management Program (SEMP) that
  delivers continuous energy improvement.

• Energy Managers
• Energy Studies Audits
• End-use Best Practices e.g. Compressed Air
  Workshops
• Monitoring, Targeting and Reporting (MTR)
• Motor Management Planning
• Employee Awareness Training
• Incentives
• Partnerships with Industrial Consulting Industry

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Public Awareness Initiatives
Youth Initiatives
Celebrity Team Power Smart
School Programs
Community Leadership
Social Leadership
Corporate Leadership
Government Leadership
Outreach
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Where are we expanding?

• Expanded Community Involvement
• Community Leaders-elected and natural
• Local Governments
• BIAs Chambers of Commerce Associations
• NGOs
• Sustainable Communities (new and existing)
• Expanded Utilization of the Power of Norms use
  of celebrities, business leaders, and neighbors
• Behavior/ Ambassador Programs
• Home and Building Audit/ Labeling
• Home Renovations

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Where are we expanding?

• Continued Emphasis on partnerships and training
  for Industry Retailers, Distributors,
  Manufacturers, Engineering Consultants,
  Contractors Electricians, and Architects
• Expanded CEO Engagement
• Building Optimization energy information
• Enhanced Customer Employee Involvement
• Continued growth of programs including evolution
  of eligible technologies
• Smart Metering and Conservation rates