FIVE STAR REAL ESTATE

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FIVE STAR REAL ESTATE

• A Higher Standard

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WHO ARE WE?

• Five Star Service
• is about going above and beyond our clients
  expectations.
• Our Passion
• Giving Expert Service and Setting Higher
  Standards
• Providing a Trusted Advisor Relationship
• Becoming Neighborhood and Market Experts by
  Effective Use of Statistics
• Guaranteed Service/Quality Service Certified
• Our Education
• Be The Best Trained/Best Educated
• Round Tables, National Speakers, Company Meetings
• Utilizing Cutting-Edge Technology
• Our Company
• We Out-Produce our Competitors in Most Categories
• Company Wide Statistics
• Top 40 (Best in Class)
• Our Agents Sell More Faster so our Agents Keep
  More and Earn More

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WHERE ARE WE GOINGHOW DO WE GET THERE?  

• Our Vision
• To surround ourselves with real estate
  professionals that will strive
• to provide excellent service to the customer.
• Goals
• A New, Higher Standard than the Industry
  Minimums
• To be Viewed by the Public and Industry as
  Trusted Advisors
• To Create the Most Consistent/Transparent real
  estate Experience for the Consumer, Always
  Keeping the Experience Top of Mind
• To Teach Agents the Keys to Adapting and
  Preparing for a Continually Changing Market
• To Lead the Industry by Providing The Best For
  The Least, for our agents
• To Emphasize Simplicity (Earn More Keep More
  Enjoy Life)
• To Raise Five Star Educational Requirements
  Company Wide
• To Offer Guaranteed Service (Quality Service
  Certification)
• To Enhance Our Agents Technology Skills

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WHAT ARE THE BENEFITS TO YOU 

• You will
• Sell More, Keep More!!
• Earn More in Less Time
• Receive the Best Education for Less
• Have the Best Technology for Less
• Be Educated for Adapting to Change More Easily
• Be Trained to Become a Trusted Advisor
• Be Able and Ready to Compete Against the Best in
  the Industry
• Be Able to Provide the Consistent and Transparent
  Transaction that your Clients Desire
• Never be at a Loss to Understand How to Succeed
• Have the Best Market Trends/Analysis Statistics
  at your Fingertips
• Reduce your Risk through up to the minute E-tech,
  E-legal Reports, E-Policy Updates
• Raise your Business Level
• Have Great Presentation Materials
• Raise the Bar with Your Level of Service
• Be Viewed as a Market or Neighborhood Expert
• Be More Efficient and Productive

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TOP 10 MYTHSABOUT FIVE STAR REAL ESTATE

• Theyre not making it financially
• No Debt
• Cash in bank set aside for future
• They will nickel and dime you to death
• Yes, and they just take huge chunks feel better?
• They dont care
• Quality supervision
• Roundtable meetings
• Stringent requirements
• Field over 100 agent calls per month
• Multiple Mgt/agent meetings
• They have little supervision
• They do not train their agents
• Their agents all do less business than did
  before
• They have low producing agents
• They offer no technology
• No EO coverage
• Theyre a Bunch of Cowboys

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FACTS

• Five Star agents double dip (huge advantage)
  listings 30 of the time
• Five Star agents average monthly bill is far
  below agent averages
• kept annually 87.7-Why Settle for Less?
• Five star agents that switched increased average
  business

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THIS SHOULD BLOW YOUR HAIR BACK!

• Agents
• 584 Sold 1 House or Less
• 1000 Sold 3 or Less Properties
• 2000 Sold 10 or Less Properties
• 584 Sold 18 or More Properties
• __________________________________________
• GRAR Avg. in 2006 8.26 Sides
• FSRE Agents AVERAGED 15 Sold Sides in 2006

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FSRE TOP AGENT STATS 1/24/07

• 25 Of Agents Sold More Homes
• 4 of top 10 increased
• 7 of top 20 increased
• 11 of top 40 increased

Top 10 Sold 702 70 sides Top 20 Sold 1092 55
sides Top 30 Sold 1407 47 sides Top 40
Sold 1712 43 sides
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HIGHER STANDARDS ATFIVE STAR REAL ESTATE

• Isnt this What You Would Expect
• From Your Broker?

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THE PROS RESIDE AT FIVE STAR

• Five Star agents out-produce the industry by 85

Top 10 Sold 702 70 sides Top 20 Sold 1092 55
sides Top 30 Sold 1407 47 sides Top 40
Sold 1712 43 sides
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FIVE STAR AGENTS PRODUCE GREAT RESULTS FOR THEIR
CLIENTS

• Five Star agents attain 98 of asking price on
  average.
• Sellers are curious Do any homes sell for 100
  of the asking price?
• The Answer YES! 33.5

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FIVE STAR REAL ESTATEWHERE PROFESSIONALS
EXCEL.1/24/07

• Profile of TOP 40 at FSRE
• Top 20 agents earned an average 205,650
• Top 21 to 40 earned an average 98,250
• Top 40 earned an average 151,950

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Five Star AgentsOut Produce
FIVE STAR REAL ESTATE WHERE PROFESSIONALS EXCEL

• Five Star agents on average sell 21.6 more of
  their inventory annually than the average GRAR
  agent.

FSRE Listings Taken 3,500 FSRE Listings
Sold 1,454 GRAR Listings Taken 34,500 GRAR
Listings Sold 12,888
Industry 37 Five Star 45
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CONSUMERS BILL OF RIGHTS

• Be told in advance of any fees, costs, or
  commissions that you are obligated to in advance
  of the transaction.

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TO BE AN EXPERT..

• Know the neighborhood Inventory ______________
  _
• Price Per Sq Ft _______________
• Know the neighborhood absorption
  rate _______________
• Compared to previous year _______________
• Trends in your area _______________
• Know the neighborhood Length of time on
  market _______________
• Know Avg. Sq. Ft. Price for Current _________
  ______
• Pendings _______________
• 
  Solds _______________
• Know the difference between a Sellers Market and
  a Buyers Market.
• Know what is the price point where homes are
  selling.
• Know Mortgage Rates _______________
• Whats required to provide an expert experience?
• DO Research ! Find the Facts! Give Solid
  Analysis !
• Is Your Marketing Plan in writing and signed by
  seller?

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FIVE STAR AGENT EDUCATION

• Quick and Easy to Understand Tips
• E-mailed and Posted Weekly
• Legal Corner
• Technology Tips
• Business Builders

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LEGAL CORNER EXAMPLE

• Q.  I recently entered into an arrangement with
  the local school system whereby I will be making
  donations to the school system on behalf of the
  students whose parents are referred by the school
  system to me as clients.  Is this acceptable?
• A.  NO!! The Occupational Code states that a
  licensee is subject to the penalties set forth in
  Article 6 for "sharing or paying a fee,
  commission, or valuable consideration to a person
  not licensed under this article..."  A licensee
  may not pay referral fees to an organization,
  even if the organization is a public or a
  charitable organization......Russ (Per McClelland
  and Anderson-MAR Legal Counsel)

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TECHNOLOGY TIP EXAMPLE

• Hello everyone,
• Here is a great tool to use if you don't already
  have a PDF creator
• http//dopdf.com/
• Using doPDF you can create searchable PDF files
  by selecting the "Print" command from virtually
  any application. With one click you can convert
  your Microsoft Excel, Word or PowerPoint
  documents or your emails and favorite web sites
  to PDF files.
• Also, if you would like to convert PDF files to
  Word formats, click here
• http//smartpdfconverter.com/
•  
• Hope this helps,
• Jeff Lund

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BUSINESS BUILDERS TOPICS

• Why Sellers Need to Sell Right Now
• Why Buyers Would Buy Right Now
• Why Agents Fail in This Market
• How to Defeat Discount Brokerages
• Avoiding a Commission-ectomy
• Holding a Successful Open House
• How a Client is Worth 250,000
• Referrals-Easy Money
• How to Get Your Listing Priced Right
• Mining Your Database for Gold
• Increasing Your Business Through Investment
  Properties

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CURRENT LISTINGSas of 1/20/07 per GRAR

• Agent Brokerage Listings
• 404 Greenridge 1779
• 255 Five Star Real Estate 1160
• 358
  Coldwell/Schmidt 1119
• 67 ReMax of GR 668
• 142 Keller Williams
  486
• 98 Prudential 470
• 41 CB Huppough
  422
• 90 Platinum 366
• 68 Smith Diamond 294
• 57 Five Star Midwest 267
• 40 ReMax Professionals
  271
• 31 ReMax Sunquest 231

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OUR FIVE STAR PHILOSOPHY

• Your Five Star agent has a better chance of
  selling your home because no agent knows your
  home better than your agent.
• Five Star agents sell more of their own listings
  than the industry average by an astounding 650!
• Industry 4
• FSRE 30

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THE ONLY COMPANY THAT OFFERSTHE BEST OF ALL
MODELS

• Great Education
• Premier Training
• Excellent Technology
• All for a GREAT Low Fee!!
• _______________________________________________
• Some have low costs and offer not much else,
• just the low fee.
• Others offer quite a bit, and charge quite a bit.
• Education and Training is Becoming Increasingly
  Important

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MANAGEMENT EXPERIENCEFOR YOUR ADVANTAGE!

• 4 Experienced Professionals (Owners Management)
• Greg Carlson 29 Years Real Estate Experience
• Jeff Blahnik 28 Years Real Estate Experience
• Russ Elliott 11 Years Real Estate Experience
• Jeff Lund 19 Years Real Estate Experience
• 87 Years Real Estate Experience

Education/Training Advanced Training-Mentoring-Coa
ching-Roundtables-QSC Certification-Weekly Legal
Tech Updates Company Intranet Website Packed
with Money Making Ideas and Statistics that will
Make even a Novice a Real Estate Expert!
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FIVE STAR TECHNOLOGIES

• VOIP (Voice Over Internet Protocol)
• Online Listing Presentation
• Virtual Management
• Wireless Office
• 24/7 Powerline
• Fax Conversion to Email

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• Ask the Agent
• If you find the Buyer, how will you handle
  agency?
• Will you become a Dual Agent?
• Remember-you are paying the Broker _______
• Would you pay them that much to split their
  loyalties between you and the Buyers or would you
  prefer that they represent you 100?
• Ask the Agent
• How will we set up showings w/Realtors?
• Will you do this or will I?

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NEW AND EXCITING FIVE STAR PARTNERSHIP PROGRAM

• An Innovative Way to Earn Residual Income When
  You Recruit Others to the Best Business Model in
  West Michigan.
• You Will benefit Financially, Not From Your
  Protégés Income But Simply by Bringing Them to
  Five Star Real Estate.
• This is Not Based on Commission Splits Like Some
  Companies In Town at Five Star Real Estate It Is
  Always 100... For You and Your Recruits.
  Absolutely No Gimmicks This is a WIN/WIN/WIN
  for Everyone.
• How It Works

Independence Classic Year 1120 Year
1160 Year 260 Year 280 Year
360 Year 380 Based on 250 Transaction
Fee Based on 490 Admin Fee For these years,
every time your recruit For these years, every
month has a closing, you receive the
scheduled your recruit is simply at Five
amount. Star, you receive the scheduled
amount . Restrictions Apply
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START SELLING MORE,START EARNING MORE

• FIVE STARS FLEXIBLE PROGRAM OFFERINGS
• No Franchise Fees
• No EO Insurance Fees
• No Technology Fees
• No Fax Charge
• Get Out Your Calculator And Figure Out How Much
  You Pay Your Broker
• Phone Virtual/VOIP
• 25/Mo. 20/Mo. (Optional)
• Sure Close (Optional) 10 Per Copy
• 15/Mo.
• Agent Website (Optional) QSC (Optional)
• 15/Mo. 175, 4 Reply

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WHICH ONE BEST FITS YOUR NEEDS?

• Plan A Private Office
• Independence Admin Fee 180 Add 420
• 100 Commission MLS Fee 46
• Conference Room Privileges Trans. Fee 250/Side
• Plan B Private Office
• Classic Admin Fee 510 Add 420
• Home Office MLS Fee 46
• Conference Room Privileges
• Plan C
• The Five Star 70/30 Split Program
• Day 1- 70/30 Split NEVER go back to a 50/50
  split
• Capped at 10,000 (per 12 month period), then
  95/5 after cap is attained
• Company website 8/month

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FIVE STARCOMPETITIVE IN EVERY WAY

• 100 Now More Than Ever
• 70/30 Split High Brand Awareness
• Vision Power House Agents
• Higher Standards Education Calendar