Grassroots Fundraising

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Grassroots Fundraising

• Helping your group raise more money
• Presenter Erin MacNeil

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Agenda

• Fundraising for Amnesty
• Canadian Giving Trends
• 1 Rule of Fundraising
• Five Key Ingredients of Fundraising
• Potential Sources of Funding
• Group Experience Shows
• 6 Ways to Maximize Your Fundraising Results
• Resources

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Fundraising at Amnesty

• Why fundraise?
• In order to take action there needs to be funds
  to deliver the action
• Build awareness
• Educate the public
• Attract new members and donors
• Reward/thank supporters
• Have FUN

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Canadian Giving Trends
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Why do people give?

• Compassion for those in need (94)
• Personally believe in the cause of an
  organization (91)
• Affected by the cause (69)
• Owe something to community (58)
• Religious obligations (31)
• Tax credits (13)

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Why people dont give

• Want to save money for the future (59)
• Prefer to spend money in other ways (53)
• Think money wont be used efficiently (38)
• Dont like the way they are ask (30)
• Already give enough money to people (27)
• Volunteer instead of donating (24)
• Hard to find a worthy cause (21)
• Dont know how to contribute (15)
• ( of non-donors)

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People are donating to
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Donors give by

• Sponsoring someone in an event (47)
• Place of worship (39)
• Door-to-door canvassing (38)
• Mail request (32)
• Canvassing in a public place (27)
• In memoriam (25)
• Charity event (24)
• At work (17)
• Payroll deduction (11)
• Telephone (9)
• TV/Radio (8)
• On Own (7)
• Other (5)

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1 Rule of Fundraising

• ASK

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Five Key Ingredients to Fundraising

• Know what motivates people to give
• Match your story to the donors interests
• Know your project and organization
• Make a clear/compelling presentation
• Use appropriate language, give realistic
  expectations and provide relevant outcomes
• Be aware of all of the different potential
  sources of funding and trends with your region
• Commit to thorough follow-up, evaluation and
  reporting
• Gives credibility, enhanced likelihood of future
  donations
• Thank! Thank! Thank!

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Potential Sources of Funding for Your Group

• Special events and product sales
• Individual donations
• Sponsorship or gifts in kind

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Group Experience

• What has worked for your groups?

• What hasnt worked?

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6 Ways to Maximize Your Groups Fundraising Income

• add a fundraising component to all events
• membership forms at all events
• aim for zero budget events

• develop a team with a diverse skill set to help
  your group fundraise
• to develop a system to record donations and gifts
  in kind (keep records)
• have a plan or big picture

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Group Fundraising Ideas

• auctions
• raffles
• thons
• ticket sales
• celebrity lectures or seminars
• a zero budget event
• be the charity of choice at the opening of a
  store, restaurant, play, art exhibit, etc.
• selling pins at tables

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Something that you have learned from each other
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List of Resources

• http//www.amnesty.ca/youth/youth_action_toolkit/
• www.charityvillage.ca
• www.givingandvolunteering.ca
• http//www.amnestyusa.org/activist_toolkit/introto
  ai/amnestyfacts.html
• http//web.amnesty.org/pages/campaigning-manual-en
  g
• www.canadianheritage.gc.ca/progs/pc-cp/pubs/e/FRgr
  as2.htm
• http//www.sickkids.on.ca/Foundation/custom/evt_sp
  ons_pkg.asp
• www.ccra.gc.ca

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Free Books

• Guide to Special Events Fundraising by Ken
  Wyman Download this book free from
  http//www.canadianheritage.gc.ca/progs/pc-cp/pubs
  /e/pdfdocs/SpecEv.PDF. (PDF format)
• Fundraising for Grassroots Groups Fundraising
  Ideas That Work by Ken Wyman Download this book
  free from http//www.canadianheritage.gc.ca/progs/
  pc-cp/pubs/e/pdfdocs/Fr4grass.pdf. (PDF format)

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Questions and Answers