10Bet'com

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10Bet.com

• Romania A virgin betting market

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Who are we talking to?

• The main target is the 18-40 years old male, at
  least high school graduated, with a medium
  income, living in a big city

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Basic ideas to be comunicated

• The first thing that users should know, is that
  10Bet.com has an interface in Romanian, a fact
  that is very important to a new user, as it is
  much easier to accommodate with the site.
• The second main advantage that 10Bet.com has in
  Romania is TotoPot. Similar to a local toto game,
  this is a big opportunity, as it is a new modern
  on-line game that comes in a period when the
  traditional toto game lost his popularity.
• Another good thing that Romanian gamblers
  appreciate is the opportunity of playing
  asian-handicap, an option that is not present on
  many sites.

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How to communicate?

• Being a new market the best strategy to enter it
  is to go step by step in to it.
• We developed a three steps plan to make 10Bet.com
  the favorite betting site in Romania.

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Step 1

• Inserting affiliate banners in the major romanian
  websites (general websites, media websites, sport
  clubs websites etc.)
• While discussing the partnership with the
  webmasters of these web-sites, the best deal for
  them and 10Bet.com would be to insert an
  affiliate banner, money that would contribute at
  the club finances and would make the number of
  10Bet.com players rise.
• The advantage with this way of promoting is that
  it would offer real statistics on how many
  players came from each site.

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Examples
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Examples
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Step 2

• After a while, if 10Bet.com would consider
  allocating a budget for Romania, the next logical
  step would be advertising on printed media (sport
  magazines, newspapers) an indoor advertising
  (sport pubs, subway, match programs etc).
• Also insertions in the main sports newspapers
  with a bonus code would attract people to
  10Bet.com as it is proved that anything for free
  has a very impact on the public. And it is also
  proved that all the money implicated in this
  would return to the site in a very period of
  time.
• This would assure a higher exposure to the public
  much more than the first step that would not stop
  at any time.

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Step 3

• TV advertising, banners on the side of the
  football court etc.
• Big size outdoor banners
• Partnerships in sport events
• Sponsorship of a first league football team.