Jamba PPT Presentation Basic Orange 1

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Proactive Regulation Premium SMS market
Emily Ostrowski Country Manager Australia and New
Zealand
Getting ahead of the game - regulation
12.9.2006
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Case Study
United Kingdom
Getting ahead of the game - regulation
12.9.2006
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Case Study
United Kingdom
How did this happen?

• Number of customer complaints involving minors,
  extremely large mobile bills, public outrage
• Heavy media scrutiny
• Millions of customers turned away from mobile
  content
• Enforcement of new regulations came from the
  industry body, advertising standards bureau and
  operators
• Result highly regulated industry

Getting ahead of the game - regulation
12.9.2006
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Current Problems
Australia
What are the current issues in the Australian
market?

• Helpline numbers not working
• Universal stop command not working
• False advertising Free product
• Opt in process not adhered to
• Reverse billing sms or SPAM without customer
  consent
• Content
• Minors and the control of their spending

Getting ahead of the game - regulation
12.9.2006
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Some Solutions
Australia
How can we proactively solve this?

• Other solutions
• Own industry regulations
• Consumer education
• What is the responsibility of the aggregator /
  operator?
• Ad hoc monthly aggregator tests
• Ad hoc monthly operator tests
• Penalties for non-compliance

• Jamster have done
• Launched the guardian service
• Advertise with 16
• Free trial of content no strings attached
• Consult with aggregator for new services, any
  changes to the service
• Join industry bodies and communicate with
  stakeholders

Getting ahead of the game - regulation
12.9.2006