LOGOS

1
The Framework The Genesis of Argument
Exigence or predicament
Audience
Purpose or intention
The Argument Enthymeme, Toulmin Model,
Claim-Data-(Because)
LOGOS
ETHOS
PATHOS
Tone
Organization/Genre/Structure/Format
Syntax
Allusion
Diction
Imagery
Fig. Lang.
David Jolliffe, adapted by Owen Nesbitt 2008