Away Day

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??? ???? ?????? ??????In the name of Allah, The
Most Gracious, The Most Merciful
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TAKAFUL NETWORK 2008

• MOHAMAD SALIHUDDIN AHMAD
• 16TH JUNE 2008

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Dare To Be
DIFFERENT...
The
Way!
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Snapshot Prudential BSN Takaful

• An Insight Into PruBSNs Experience

• Bank Negara Malaysia (BNM) announced license
  award on 30 January 2006
• Takaful Project Team set up on 14 February 2006
• 8 8 2006 ? company launched by the Governor of
  BNM, Tan Sri Dato Sri Dr Zeti Akhtar Aziz
• 1st takaful operator to offer a regular
  contribution investment-linked plan
• Main focus is on Family Takaful business

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In the Beginning
Our Major Challenges

• The Right Model

Developing the right business and distribution
model

• The Right Branding

• The Right Positioning

Identifying the right approach to the market

• The Right People

Getting the best people on board to drive the
company
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Key Success Factors
Infrastructure
Distribution
Key Success Factors

• Leverage on Groups infrastructure
• Processes, products, governance practices

• Riding on shareholders distribution network
• Agency and bancatakaful
• Embrace Takaful For All concept

People

• Recruiting the right people with the right
  attitude/values
• Emphasize on corporate values T.R.U.S.T

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Opportunities

• Only 7.7 Takaful penetration rate in Malaysia

Birth rate 17.6 Death rate 4.4
HUGE untapped market to be shared!

• Higher cost of living, increase per capita income
  (RM22k)

More awareness on wealth accumulation for the
future and loved ones

• Non-Muslim awareness/inclination towards ethical
  financial services

Takaful is a solution! Not an alternative
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PruBSN
RM173m ACE
RM212m ACE
RM230m ACE
Core Product
RM69m ACE
? 8,500 agents
8,000 agents
8,500 agents
RM26m ACE
6,800 agents
82,000 customers
100,000 customers
120,000 customers
LAUNCH!
5,100 agents
43,000 customers
15,000 customers
History in the making
2006 Till Date!
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Have Fun!
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Customers Distribution
35
65
Investment-linked plan customers distribution
as at April 2008