Product Development in Danisco Sugar Division

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National Team Competition Sweetness level
You have been given 4 samples of common sugars
dissolved in pure water. Please rank their
relative level of sweetness. The most sweet
sample as nr.1 and the least sweet sample as nr.
4 Fill in the form
Sample Rank of sweetness ( 1,2, 3 or 4. 1 being the most sweet)
A 3, 9 sucrose
B 1, 10 fructose
C 4, 10 dextrose
D 2, 10 sucrose
Your name Your name
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Health Nutrition aspects of sugars

• The obesity problem
• Sugar's role in the obesity problem
• Are some sugars more healthy than others ?

Lars Bo Jørgensen, Product Development Manager,
Danisco Sugar Division
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(No Transcript)
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We eat less, but gain weight ...
Source 1. Danskernes kostvaner 1995.
Levnedsmiddelstyrelsen og Danskernes kostvaner
2000-2001. Fødevaredirektoratet. 2.
Ernæringsrådets nyhedsbrev, 2002 .
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Our energy balance is not in control
ENERGY OUTPUT
ENERGY INPUT
WEIGHT GAIN

• When energy intake is higher than energy
  consumption, energy has to be stored in the body
  gt
• You gain weight !

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A new way of living ...
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We don't spend all our energy at work ...
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Where does the energy come from ?

• Water 0 kcal/g
• Carbohydrates 4 kcal/g (17 kJ/g)
• (Starch, sugars, etc.)
• Protein 4 kcal/g (17 kJ/g)
• Fat 9 kcal/g (37 kJ/g)
• Alcohol 7 kcal/g (29 kJ/g)

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Sugar supply/consumption per inhabitant in the
Nordic countries
kilos
The graph is based on figures from "Food
consumption in the Nordic countries 1965-1998,
National annual per capita statistics", Nordic
Council of Ministers 2001. Figures after 1999 are
provided by the Swedish Board of Agriculture,
Statistics Denmark, Statistics Norway and
Statistics Finland.
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Consumption of sugar sweetened products
1980-2001, Sweden
Consumption of sugar sweetened products
Soft drinks
Litres/kilos a year per capita
Lemonade, juice
Candy and chocolate
Ice cream
Jam puree
Consumption of sugar sweetened products 1980-2001
kilos/year per. capita. Source Jordbruksverket
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"Healthy" trends concepts
ENERGY
NATURAL
Low/no fat Low/no sugar Low/no calories Low/no
carbohydrates
Natural flavours Natural colours Fruit
juice Fruit paste No artifical ingredients Organic
FUNCTION
Prebiotic Fibres Vitamins Minerals Low GI Low/no
salt
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Recommandations from the experts ?

• New Nordic Diet Recommandations, 2004
• Fat Max. 30 E
• Protein 10-20 E
• Carbohydrate 50-60 E
• Refined/added sugars should not exceed 10 E
• Fibre intake 25-35 g/day
• 30 minutes physical activity per day

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How much is 10 E sugar ?
Woman 50 g sugar 14 cubes/day Man 70 g
sugar 19 cubes/day Children 4-5 years 30-35
g sugar/day 6-9 years 40-50 g sugar/day 10-13
years 50-55 g sugar/day
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Watch the kids !
Development in sugar intake - of daily energy
intake
E
Source Udviklingen i danskernes kost 1985-2001
med fokus på sukker og alkohol samt motivation og
barrierer for sund livsstil, Danmarks Fødevare-
og Veterinærforskning. Afdeling for Ernæring 2004.
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Consumption of sugar in industry products
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Industry products with reduced sugars

• Shall we try to make a "copy" of our existing
  product, but with less sugar ?
• Shall we go for less sugar less energy or
  "just" less sugar ?
• How to replace the functional properties of sugar
  ?

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A challenge
The traditional product
The wish for a new product
1800 kJ/ 100 gram
900 kJ/ 100 gram
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A potential practical result
1800 kJ/ 100 gram
900 kJ/ 100 gram
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The "simple" solution !
1800 kJ/ 100 gram
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Energy in sugars
Sweetener Relative sweetness Energy value, kJ/g Energy per sweet eqv, kJ/g SE
Sugar / Sucrose 1,0 17 17
Raw / brown sugar 1,0 17 17
Invert sugar 1,0 17 17
Fructose 1,0-1,3 17 15
Glucose 0,6-0,7 17 26
Lactose 0,4 17 43
Maltose 0,5 17 34
Glucose syrup 0,4-0,6 17 34
Tagatose 0,9 6 7
dry basis
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The nutritional aspects of cane sugar
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Thank you for your attention !