Application of Ecommerce in Executive MBA in 3rd Millennium

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Application of E-commerce in Executive MBA in 3rd
Millennium

• By Prof. Dr. Ali Sanayei
• ITM Research Group, University of Isfahan

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Electronic commerce definitions and concepts

• What the management guru Peter Drucker has to say
  about EC
• the truly revolutionary impact of the internet
  revolution is just beginning to be felt. But it
  is not information that fuels this impact. It
  is not artificial intelligence. It is not the
  effect of the computer and data processing on
  decision making, policymaking, or strategy. It is
  something that practically no one foresaw or,
  indeed even talked about 10 or 15 years ego
  e-commerce that is, the explosive emergence of
  the internet as a major, perhaps eventually the
  major world wide distribution channel for goods ,
  for services, and, surprisingly, for managerial
  and professional jobs .

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Revolution
Industrial Revolution
Industrial Revolution
Fifty Years
1960
2010
Knowledge Economy (K-economy)
Production Economy (P-economy)
Industrial age
Information age
Source Peter Drucker Nordin Othman
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INTERNET
Industries ( ISO 9000,14000,...)
GLOBALIZATION
Knowledge Economy
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E-COMMERCE TECHNOLOGIES
Commercial History of the Internet
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ELECTRONIC BUSINESS AND THE DIGITAL FIRM
The Future Internet-Driven Supply Chain
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Electronic Business, Electronic Commerce, and the
Emerging Digital Firm
The changing economics of information
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??-Commerce
v
m

• E-commerce
• M-commerce
• V-commerce

E
commerce
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Three alternative trends of Web development
Applications, services, agents
Machines, devices, computers
Human Communities
Facilitates Machine-to-Machine interaction
Facilitates Software-to-Software interaction
Facilitates Human-to-Human interaction
Semantic Web
Web of Things
Metadata
Ubiquitous Computing
Web 2.0
Smart Spaces
Ontologies
Wikis
RFID
Web Services
Blogs
Embedded Systems
Agents
Mashups
Sensor Networks
EAI Portals
Community Portals
Web
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Semantic Wave (Web X.0)
We may add here Web 5.0 will come finally and
it is about connecting models in a Global
Understanding Environment (GUN), which will be
such proactive, self-managed evolutionary
Semantic Web of Things, People and Abstractions
where all kinds of entities can understand,
interact, serve, develop and learn from each
other. Vagan Terziyan
The semantic wave embraces four stages of
internet growth Web 1.0, was about connecting
information ... Web 2.0 is about connecting
people. Web 3.0, is starting now and it is
about connecting knowledge Web 4.0 will come
later and it is about connecting intelligences
in a ubiquitous web where both people and things
can reason and communicate together. Semantic
Wave 2008 , Mills Davis
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Evolution 1G to 5G
4-5G (10 Mbps)
Data Rates
2 Mbps
3G (144Kbps to 2Mbps)
1 Mbps
100 Kbps
2.5G (10-150Kbps)
10 Kbps
2G (9.6Kbps)
1 Kbps
1G (lt1Kbps)
1980
2010
1990
2000
Years
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Speech-enabled E-Commerce
Gatekeeper
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Switch
IP Gateway Translate
Voice Service
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2
6


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Voice Browser
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TTS ASR
1-original call 4-Confirmation 2-Translation 5-Cal
l setup 3-Call setup request 6-Retrieve Apps
HTTP
Text To Speech (TTS) Automatic Speech Recognition
(ASR)
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W3C Speech Interface Framework
W3C Speech Interface Framework (www.w3.org/TR/voic
e-intro)
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Executive Management Structure

Vice-Chancellor President Prof Peter Swannell
Deputy Vice-Chancellor (Academic)
Deputy Vice-Chancellor (Research Enterprise)
Deputy Vice-Chancellor (Global Learning Services)
Registrar
Bursar
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COMPREHENSIVE MANAGEMENT AND EXECUTION
Information requirements are different for each
level
Enterprise BI aligns and connects all users
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GEMBA The Difference
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GEMBA The Innovation
GEMBA is an Executive MBA program, enabled by new
computing communication technologies that

• Allows participation by executives from around
  the globe while they continue to contribute to
  their companies
• Emphasizes a strong, (global virtual)
  team-focused, discussion-oriented learning model
• Provides daily, working experience with
  cutting-edge technologies for managing global
  enterprises.
• GEMBA represents an entirely new paradigm of
  graduate business education.

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GEMBA model used for IT Knowledge Exchange

• Zurich developed a five-step process to
  introducing and setting up technology-empowered
  global virtual teams grouped around disciplines

Pre-Reading
Pre-Reading
Selection
Selection
Workshop
Workshop
Evaluation
Evaluation
(Preparation)
Distance Teaming
Distance Teaming
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e-MBA Technical Specification

• Technology Plan
• Technology Platform
• Technical Support
• Maintenance
• On-going development of e-MBA technological
  infrastructure

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e-MBA Technical Specification
Course Development

• Course design and delivery
• Content and technology
• Review process and quality assurance
• Course development team
• Difficulties students faced
• Student contribution to evaluation and content
  improvement
• Overall philosophy

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Course Induction/ Orientation
e-MBA Technical Specification
Course Development

• Initial orientation program for adapting
  to on-line self-learning processes
• Course structure and pedagogy chose to
  facilitate adaptation
• On-line advice and support
• Academic and career advice

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Course Induction/ Orientation
e-MBA Technical Specification
Course Development
Course Delivery

• Learning activities/assignments
• Feedback on projects, assignments and
  questions
• Interactivity of the program
• Personal feedback information praise
  or criticism of progress
• Multi-faceted communications and technical
  service

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Course Induction/ Orientation
e-MBA Technical Specification
Course Development
Course Delivery
Student Support

• Institutional communication
• Effective communication and interaction
  among students and faculty
• Investment to digital library support
• Convenient access to technical support provided
• System for addressing student complaints needs

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Course Induction/ Orientation
e-MBA Technical Specification
Course Development
Course Delivery
Student Support
Assessment Evaluation

• Program assessment and accreditation
• The assessment process used with course / program
  delivery
• Q.A. mechanism the lecturers use to assess
  knowledge transfer.
• Learning outcomes assessment
• Use of technology to assist the process

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Teaching Learning Drive The Use Of Appropriate
Technologies
Design / Applications Requirements
e-MBA Technical Specification
Course Development
Course Induction/ Orientation
Course Delivery
Student Support
Assessment Evaluation
Pedagogic Feedback Review
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e-MBA quality assurance process

• Faculty collaboration with content team
  critical development of content, guides,
  templates..
• Approval by curriculum committee
• Informatics and Accreditation committee approval
  
• Continuous peer review
• Students provide feedback
• Revision for updates
• Supervision of Higher Education Council

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www.ecdcconference.org
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The End
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