Asha for Education Second National Conference

1
Asha for EducationSecond National Conference

• Session IV - Publicity Fundraising
• Sunday, May 30, 1999

2
Objectives

• Share Experiences Learn
• Discuss Effective Strategies
• Explore New Ideas
• Arrive At Consensus For National Issues
• Have Fun!

3
Ground Rules

• Value Everyones Opinion
• One Conversation at a Time
• Dont Criticize Any Idea
• Keep Time - It is Precious!

4
Roles

• Discussion - All
• Time Keeper - Amy
• Minutes Taker 1 - ?
• Minutes Taker 2 - ?

5
Agenda

• Discuss Publicity Fundraising For
• Profit-Making Events (10 Min)
• Asha Awareness Events (10 Min)
• Discuss Strategies For
• Corporate Grants Sponsorships (10 Min)
• Matching Donations (2 Min)
• United Way (5 Min)
• AT T (5 Min)
• New Collaborative Ideas (10 Min)
• Need For a National Group ? (5 Min)
• Q A (3 Min)

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Profit-Making Events (10 Min)

• What Works Well What Doesnt For
• Advertising Asha Event
• Getting Advertisements (Target Shops, Approach,
  Insert, Non-Cash Auction Items, Brochure
  Aesthetics)
• Corporate Sponsorships - What Qualifies
• Tickets Sales (Box Office, Media Adverts)
• Publicity (Fliers, Radio-Ad, Paid Adverts (?))
• Merchandise Sales (Where Are The High Margins)

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Profit-Making Events (Contd)

• What Works Well What Doesnt For
• Giveaways
• Involving Non-Indian crowds
• Frequency of Asha events

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Asha Awareness Events (10 Min)

• Benefits outweigh Costs ?
• Examples of Events
• Effective Strategies
• Tangible Benefits
• Frequency of Such Events

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Corporate Grants Sponsorships (10 Min)

• Why Tap Corporations?
• Past Efforts
• How To Start the Process ?
• Nation-wide Efforts ?
• One Presentation
• Corporate Database Website

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Matching Donations (2 Min)

• Current Participants
• Lucent, Chase, United Way
• Participation Requirements
• A Copy of 501(C)(3)
• Description of AfE (Org. Structure, Chapters,
  Local Affiliation, Local Contact info etc)
• Potential Candidates?

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United Way (5 Min)

• Offered in most large corporations
• Usually employer matching
• Existing Participants (NYC/NJ, SV, AZ...)
• How To Enroll - Contact local UW office and
  register by providing Tax-Id
• Donors only need to provide UW registration
  number of donations
• Donations automatically routed to address on file
  by UW

12
AT T (5 Min)

• Background
• Funds Raised 1996(30k), 1997(12K),
  1998(5K)
• Contribution 1996 (5), 1997 (3), 1998 (1)
• Participants 1996(1000), 1997(600),
  1998(300), April 1999 (192)
• Why? - People Move, Switch Carriers, Loss to
  Other Orgs.
• Publicity - What Has Worked? What to Do?

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Need For a National Group ? (5 Min)

• Issues Affecting More Than One Chapter
• Grants from Multinational Corporations
  Foundations
• Big Events Such As Zakir Hussain Concert
• AT T, United Way, WAH, eShop
• Will a National Level Group Help?

14
New Collaborative Ideas (10 Min)

• ?

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Tasks From the Session

• ?
• ?
• ?

16
Q?

• A!

17
Thank You !