Promoting Clinical Tobacco Interventions To Physicians, Pharmacists and Dentists National Conference on Tobacco or Health Boston MA, December 10-12, 2003

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Promoting Clinical Tobacco Interventions To
Physicians, Pharmacists and DentistsNational
Conference on Tobacco or HealthBoston MA,
December 10-12, 2003

• Jennifer Hart, Ontario Medical Association
• Sherrie Hertz, Ontario Pharmacists Association
• Linda Samek, Ontario Dental Association

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Presentation Goal

• Describe the development and growth of CTI.
• Describe strategies used to facilitate
  sustainable behaviour change.
• Discuss outcomes.

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• To mobilize physicians, pharmacists and dentists
  to perform tobacco cessation and prevention
  interventions.
• Target population of approximately 35,000
  practitioners serving the Ontario population of
  12 million persons.
• CTI is funded, in part, by the Government of
  Ontario as part of the Ontario Tobacco Strategy.

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Key Strategies

• Make it EASY!
• Repeated contacts with practitioners

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Make it Easy!!!

• Education Kits
• Training Programs
• Compendium

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Repeated Contacts with Practitioners

• Recruitment and Promotion
• Follow-up and Support

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• Recruitment and Promotion Strategies
• Journal articles
• Training program invitations
• Conference and meeting participation
• Website www.ctica.org
• Promotional items

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Follow-up and Support

• CTI Bulletin
• Compendium
• Website
• Journal Articles
• Conferences
• EAC

 
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Outcomes

• 88 training programs
• gt3,600 health care professionals trained
• gt6,900 education kits requested
• Practitioners receiving newsletter increased from
  approx 4,000 in 2001 to 8,000 in 2003

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Activity Survey

• All three provider groups are actively engaged in
  discussing smoking and tobacco use with their
  patients.
• Dentists 89
• Physicians 84
• Pharmacists 95
• Patient information is cited most frequently as
  the resource found most useful in all three
  practice situations.

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Activity Survey Highlights

• 81 of dentists Congratulate non-smokers for
  remaining smoke-free. (65 in 2000)
• 76 of physicians Ask all patients about tobacco
  use. (63 in 2000)
• 54 of pharmacists reported Discussing setting a
  quit date. (29 in 2000)

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Activity Survey (contd)

• Time spent on smoking cessation activities
• (in minutes)

No Training Average Trained
Dentists 2 3
Physicians 5 6 7
Pharmacists 6 6 7
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• www.ctica.org