GROUPS

1
GROUPS

• FORMAL
• INFORMAL

2
EFFECTS OF GROUPS

• SUPPORT
• PROTECTION
• COMMUNICATION
• GRAPEVINE
• SOCIAL CONTROL

• ATTAIN GOALS
• SOCIAL SATISFACTION
• AFFILIATION
• IDENTIFICATION

3
STAGES OF GROUP DEVELOPMENT

• FORMING
• STORMING
• NORMING
• PERFORMING
• ADJOURNING

4
NORM CONFORMITY

• STRENGTH
• IMPORTANCE
• COHESION
• STRONG LEADER

5
CONFORMITYOTHER FACTORS ASCH STUDIES

• SIZE OF GROUP
• DEGREE OF AMBIGUITY

6
COHESION

• BASE IS SIMILARITY

7
INCREASE COHESION

• PROXIMITY
• INCREASE INTERACTIONS
• INDUCE AGREEMENT
• HOMOGENEITY
• COMPETITION WITH OTHER GROUPS

8
INCREASE COHESION (CONTD)

• SMALL GROUP SIZE
• REWARD GROUP
• REWARD CONTRIBUTION TO GROUP
• ISOLATION FROM OTHER GROUPS

9
INCREASE COHESION (CONTD)

• SUPERORDINATE GOAL
• ATTRACTIVENESS
• STATUS OF GROUP
• HIGH STATUS PERSON
• COMMON SIGNIFICANT EXPERIENCE

10
DECREASE COHESION

• ENCOURAGE DISAGREEMENT
• HETEROGENEITY
• POINT OUT DIFFERENCES
• RESTRICT INTERACTION

11
DECREASE COHESION (CONTD)

• INCREASE GROUP SIZE
• REWARD TO INDIVIDUAL
• DOMINATING MEMBER
• SIMILARITIES BETWEEN GROUPS

12
COHESION PRODUCTIVITY
HIGH
STRONG PROD.
MODERATE PROD.
AGREE- MENT BETWEEN GROUP ORG GOALS
NO SIGNIFICANT EFFECT
LOWER PROD.
LOW
LOW
HIGH
COHESIVENESS