Osborne

1
Osborne

• Well-known brand in Spain

2
Osborne has more than 2 centuries of winemaking
experiences with noble Alcoholic Drinks
3
History

• Thomas Osborne, a young Englishman from Exeter,
  founded this company 1772
• He travelled to Andalusia to produce finest wines
  of the highest quality
• First bodega stood in El Puerto de Santa Maria
  (southern Spain) and began his success with
  noble Sherry
• 1875 Brandy has been established as a new
  product
• Next generations pioneered the development of
  international markets for Brandy, Sherry and
  wines and initiate operations throughout Europe,
  Asia and the Americas.
• 1880 the bull restores Osborne to new
  acquaintance

4
Tomás Osborne 6. generation

• Today, Osborne is one of the most prestigious
  winemaking companies in Spain. It has built its
  reputation as the world leader in the art and
  science of winemaking, wine grape growing, and
  marketing and distribution of wines worldwide.
• Presided over by the 6. generation of the family,
  by Tomàs Osborne Gamero-Civico (since 1999)
• It is not enough, to be born as an Osborn. You
  have to be one, 24 hours on day, 365 days in the
  year.

5
ProductsThere are several companies in the
groupwith four famous brands

• 1772 Sherry
• 1875 Brandy, Osborne 103, Veterano
• 1967 Port wine
• 1973 SOLAZ wine
• Ham
• Water

6
The Osborne Bull

• An image designed by Manolo Prieto in 1956, and
  1880 used as a trademark for Osborne
• El Toro the bull - everybody knows him, because
  he stands in colossally format at 95 country
  roads
• The bull personified temperament, power, pride
  and character

7
Countries

• Osborne supplies to 40 countries
• Europe 20 x, America 16 x, Asia 3x, Australia

8
Figures

• Workforce 950 employee worldwide
• Stockholder 200 only from the family
• Sales volume not declared
• Market share in Germany 2006 Brandy
  87Sherry rose 29Wine most sold Spanish
  wine in Germany

9
Summary

• Future prospects To become the most innovative
  global marketer and distributor of wines. 
• Target group social class
• Why successful? Osborne is a creative and
  innovative group through a distribution system
  that uses modern technology to support the
  traditional Osborne family goals of quality and
  value.
• Osborne got awards and ratingsE. g. Robert
  Parker (wine expert) declares Osborne SOLAZ 1999
  one of the worlds greatest wine values

10
Reference

• http//www.osborne.de/osborne
• http//www.osborne.de/solaz/home_index.html
• http//www.osborne103.de/
• http//www.stierkunst.de/osborne/unternehmen/index
  .php
• A contribution of Regina Dietz