Sara J' Risch Public Relations Specialist

1
Sara J. RischPublic Relations Specialist

• Elizabeth Trippe

2
Education

• She earned her PhD at the University of
  Minnesota.
• She studied food chemistry and why microwave
  packaging makes food taste different.
• After graduation, she was hired by Golden Valley
  Microwave Foods determine the interaction between
  popcorn and its packaging.

3
Career

• At this company, she became director of research
  and development.
• The company trained her to handle media
  relations.
• She then handled national public relations on the
  effect of packaging on microwavable foods.

4
Further Career

• She did a two year tour of newspaper, radio and
  TV interviews to promote microwavable French
  fries.
• Eventually, she created her own company called
  Science By Design.

5
Career Advice

• Public relations requires good written and verbal
  communications skills.
• In public relations, education provides
  credibility while interpersonal skills help to
  deal with the media.
• She recommends a course in public communications
  for someone who wants a career in public
  relations.

6
References

• Owens, Fred Corinne Marasco Roger Uhler
  Careers for Chemists. Washington DC American
  Chemical Society, 1997.
• Panel Discussion How Flavor Technology Impacts
  Product Development. http//www.talksoy.com/Healt
  h/t89Sym posium3.htm