Marketing Institute of Ireland South East in association with Wexford Chamber of Commerce

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Marketing Institute of Ireland South East in
association with Wexford Chamber of Commerce

• TREND FORECASTING
• for
• BETTER BUSINESS
• Monday 12th October 2009
• McCARTHY Integrated Design Solutions
• www.mccarthy-studio.com

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McCARTHY Integrated Design Solutions

• Business Consultancy
• New Product Development Patterning
• Branding
• Mentoring
• Project Management
• Retail Consultancy
• Trend Seminars

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Trends Key Influences on Customer Behaviour
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Actually Made Here..

• A comeback to things local
• A reaction to all thing global
• Consumer demand for a sense of place
• Buying locally which is about a sense of
  responsibility, status, support and..carbon
  footprint
• Authentic, with a story,
• Return to artisan - artisan beer market worth
  6.3 billion - up 6
• Handcrafted items

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The New Thrift

• Staying in - The new going out - cutbacks on
  spend in restaurants - down 54 in the USA
• Grow your own Allotments - massive rise in
  tunnel sales - (food traceability counter
  recession)
• Sewing machines haberdashery sales on the
  increase
• Repairs of shoes watches on the increase
• Consumers moving to no frills Supermarkets
• Mark downs in areas of food fashion lead
  consumers to questions margins that were added in
  the first place

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Digital Communication New Communities

• Online spending in UK, Germany, Spain Italy up
  to E41 billion in 2008
• UK on line retail sales in 2008 was 26.5
  billion - 3.4 of all retail spend
• People looking to the internet for better price
  choices
• Estimated that half all shopping will be done on
  line by 2014
• More environmentally friendly - Americans drove
  11 billion fewer miles by March 2008 than in
  2007
• This trend presents both competition
  opportunities to businesses retail

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Ethical

• Consumer support for Fair-trade - MIM, IKEA,
  Grameen Bank
• New Store ethos combining culture, fashion,
  philantrophy - Merci, Paris - Freedom Fashion
  L.A.
• 20 rise in sales in UK in the National Trust
  Museum Stores - consumers looking for gifts with
  soul - part of the brand DNA
• Traceability
• Tesco plan to introduce 70,000 products which
  allow customers to compare carbon impacts

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New Leisure

• Travellers opting for new experiences - often
  cultural
• Haycationexperiences close to home but different
  from their daily life.50 of visitors on small
  farm programme in California come from the same
  county
• 1 in 4 Britons would like to learn a new skill or
  language on holidays
• Seniors/baby boomer generation in Europe proving
  to be recession proof in their travel
  spendingset to grow 18 in Germany in 2010
• Keen hunger to learn, rise in visitor numbers to
  Museums Galleries over department Stores
  Shopping Centres
• New hotel experiences