Asia: Beverage Trends

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Asia Beverage Trends

• Innova Market Insights
• September 2009

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Fat Burning L-Carnitine
Japan Coca Cola Aquarius Burning Shot Citrus Mix
Aji Calorie Free Burning Fat Sports Drink with
Citrus Flavor. Calorie free. Contains carnitine.
The nutrition that was based on sports science. A
sports drink that burns fat.
Philippines Nature's Harvest Fab Pineapple Juice
Drink. A 355ml pineapple juice drink with 300mg
L-carnitine, actifiber and plus 100 vitamin C.
 Philippines Del Monte Fit 'n Right,
Blueberry-Grape Juice Drink. Slimming fruit juice
drink with the succulent flavors of blueberry and
grapes. With L-Carnitine that may help burn fat.
Contains 300mg L-Carnitine. Now with less sugar
and fewer calories. Contains real fruit juice and
B vitamins that may speed up metabolism.
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Vitamin Mineral Fortification
Japan Suntory Protein Water. Containing milk
protein 2500mg, arginine and vitamin B6. Low
calorie. No fat.
Malaysia Excel Isotonic Drink. Enriched with
vitamin C.
Taiwan Gatorade Fierce Bring It Sports Drink.
With vitamin B3, B5, B6 to help release energy.
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Increasing Functionality
Japan Ito En Tennen Mineral Mugicha Iced barley
tea with natural minerals (potassium and
mangnesium) to activate metabolism and replace
minerals lost with sweat when exercising.
Contains x2 malt. Non calorie. Non fat. Non
sodium. Non caffeine. Non flavoring and non
coloring. Contains natural minerals.
China Oxygen Chinese Magnollavine Herb Drink.
Herb drink made with Chinese magnollavine, with
total 0.04mg of schisandrin, Deoxyschizandrin,
y-schisandrin content per 100ml. Increases
ability to tolerate oxygen deficiency.
Philippines Water Plus Protect Lemon-Lime
Flavored Water. Zero calorie. Contains zinc and
vitamin B6 for better immune health.
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Citrus Flavours Are Favoured For Sports
Philippines Gatorade G Orange Natural Flavor
Thirst Quencher, Rehydrate, Replenish and Refuel
Drink. An enervating, thirst quenching drink in
natural orange flavor. Thirst quenching drinks
that rehydrates, replenishes, and refuels body
fluids and energy.
Vietnam 100 Plus Lemon Lime Flavored Isotonic
Drink. Specially formulated to replace the
fluids, energy and electrolytes lost during
active lifestyle.
Malaysia Topvalu Sport Drink with Lemon Flavor.