Yelp Confidential

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Yelp Confidential
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Why Yelp exists
to connect people with great local businesses
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Over 23 million consumers consulted Yelp in last
30 days
Monthly Unique Visitors
Source Google Analytics
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Consumers on Yelp are affluent, educated adults
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(Writer Data Source Yelp Signups Reader Data
Source Quantcast.com, November 2008)
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We started with user reviews in 2005
Consumers value online reviews
which is why every major site and local guide
has them.
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85 of Yelp reviews are positive
Distribution of All Reviews

• Negative reviews play an important role too
• A variety of experiences is consistent with real
  life
• You cant please 100 of your customers 100 of
  the time

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6 million local reviews and counting
Local Reviews (6 million)
Business Categories
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Some reviews disappear over time
All businesses are equal in this regard. (Right,
that means no special treatment for clients.)
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Connect with your reviewers. Its free.
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Improve your business page. Thats free too.
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We offer some paid upgrades on the business page.

• Clients choose one Favorite Review to display on
  top. Their other reviews are ordered the same as
  non-clients.

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We also sell search advertising in some cities.
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Parting thoughts

• Yelp exists to connect people with great local
  businesses. So yes, we care very much about local
  businesses.
• The most successful businesses on Yelp focus on
  providing great customer service, not soliciting
  reviews. Word of mouth will take care of itself.
• 3. Dont over-focus on any single review.
• 4. Start using Yelps FREE tools today. Your page
  will look better, and this can drive new business.

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biz.yelp.com