Case Study Digital Assets Repository

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Case StudyDigital Assets Repository
Retrieval System(DART)Mark CollinsManaging
Your Assets Digital Publishing ForumOctober
2006
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Overview

• Wiley and our need for a DAM
• Wileys Digital Asset repository (DART)
• Overview
• Implementation strategy
• Examples of usage
• Benefits / concerns to consider when implementing
  a DAM

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Wileys Background

• Founded in 1807
• Global publisher of print and electronic products
• Provides must-have content and services to
• customers worldwide
• Operates in US, Canada, Europe, Asia and
  Australia
• (approximately 3500 employees)
• Specializing in Scientific, Medical and Technical
  (STM),
• Professional Trade (P/T), and Higher
  Education(Academic)

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Why did we implement a Digital Assets Management
System?

• Protect our content valuable company asset
• Efficient management of digital assets
• Provides access to quality-assured content
• Supports current and evolving workflows
• Supports revenue-generating business
  opportunities

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What is DART? (Digital Assets Repository
Retrieval System)

• Central archive for published content
• (currently books and MRWs)
• An internal global system for all Wiley employees
  
• Provides browse, search, view and request file
  capabilities
• Supports multiple file formats
• Mixture of STM, P/T and HE from US/UK/DE/Canada
• (additional growth potential)

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Creating the System (1)

• Research Project
• Request for Proposal (RFP)
• Platform / Software Selection
• Project Team Selection (global)
• Workshops held (research project stood in good
  stead)
• Development and Testing

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Creating the System (2)

• In parallel
• File formats
• File naming standards
• Creation of DTD (DART metadata DTD)
• Training Suppliers and Staff
• QAS development
• Additional
• Application Server Migration
• Wiley common standards (interface)
• Acquisitions (e.g. Hungry Minds)

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Implementing the System

• Launched in April 2004
• Went live with 500 publications
• DART Change Management Group formed
• Currently over 6500 publications

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What can you do in the system?
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Some Examples of Usage

• DART first workflow (DART before printer)
• File delivery (Amazon Search Inside the Book)
• Conversion (press book to e-book)
• Rights and Licensing
• Reprints
• Many more.

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What are major considerations when implementing
a DAM? (1)

• Understanding of objectives, scope and technology
• Clear requirements
• Developing communication channels
• Management of expectations
• Business ownership and commitment

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What are major considerations when implementing
a DAM? (2)

• Adoption / revision of production workflows
• (where applicable)
• Training training materials for staff and
  suppliers
• Process for Rights and Permissions
• Obtainable ROI goals / milestones

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What have been some of the benefits so far?

• Protects our content
• Manages our digital assets efficiently and
  provides access
• to quality-assured content
• Increased visibility of published content from
• around the corporation
• Supports existing and new workflows
• Increased reuse and reduced response time

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More Information

• http//www.vistacomp.com/about_us/research.htmlda
  m

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Thank you
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