Value

1

• Consumer Decision Making
• Need Recognition
• Search
• Alternative Evaluation
• Shopping
• Consumption

Internal Influences
External Influences

• Consumer Psychology
• Implicit Memory
• Perception
• Information Processing
• Memory
• Categorization
• Attitudes

• Social Environment
• Acculturation / Enculturation
• Culture and Cultural Values
• Reference Groups
• Social Class
• Family Influence

• Value
• Utilitarian
• Hedonic

• Personality of Consumer
• Motivation
• Personal Values
• Personality
• Lifestyles
• Emotional Expressiveness

• Situational Influences
• Atmospherics
• Time / Timing
• Conditions

• Relationship Quality
• CS/D
• Switching Behavior
• Customer Share
• Customer Commitment