Campbell Tweedie

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• Campbell Tweedie

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Processing Initiatives inc automatic
classification Campbell Tweedie
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Importance to economy

• Employ 3000 directly
• Several thousand more in support eg transport,
  packaging equipment and regulation!
• Source over 90 raw material from 20,000 NI
  farms.

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Importance to economy

• Generate sales approaching 1bn, 80 outside NI
• Serve the blue-chip customers of Europe
• NI processing expertise in global demand

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Much Done

• 27 Oct 2007 Steers 1.91kg
• 28 Aug 2009 Steers 2.54kg

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Much Done

• 27 Oct 2007 Heifers 1.93kg
• 28 Aug 2009 Heifers 2.53kg

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Much Done

• Jan 2008 sheep 2.30kg
• Sept 2009 3.00kg

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Much Done1/3 increase at farm gate

• Taskforce said farmgate prices need to increase
  significantly

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Other Nimea actions

• Increase in farm gate prices, moving sucklers
  towards viability
• Looked at new production methods to use dairy
  calves
• More long term contacts for those that produce
  right product at the right time to right
  specification

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Other Nimea actions

• Engage retailers to seek their support
• EU UK markets restricted by credit insurance
• EU trade very nationalistic, we want people to
  buy local, so does everyone in Europe

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New Zealand

• Factories working on a much larger scale.
• Majority of factories operating double shifts.
• Efficiency and processing standards very similar
  to our own.
• Competitive cost base (labour energy water
  5th qtr return).
• Vet / hygiene inspection costs roughly 1/3 of
  ours.
• Delivered by Asure. 5m profit 3m dividend to
  NZ Govt
• Significant focus on RD and innovation
• Government funded, and enabled (Industry
  Equivalence)

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New Zealand

• Scale aside, our meat processing sector is
  operating well on par.
• We must continue to look at our cost base.
• Sharpen our innovation focus - support structures
  are key
• RD funding
• Open markets closed by BSE ban
• Collaboration / Injection of third party
  expertise
• Drive efficiency through automation, VIA first
  step, EID?

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Video Imaging Analysis - VIA

• VIA Classification beef priority because it is
  80 v 20 sheep

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NI Market Position Gov Support

• NI sandwiched between GB ROI
• GB 20 production deficit NI ROI 80
  production surplus
• GB feed cost advantage eg vegetable surplusses
• ROI 3 times NI production 14 times Gov support
• 60 ROI sales to GB, even during export ban when
  they had the export market to themselves

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NI Market Position Gov Support

• National development plans 2007-13
• Farming support NI 513m
• ROI 8bn
• Processors 69m (May 2009)
• - Largest investment in 20 years!!

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• Food is almost 1/3 NI manufacturing
• Gov needs to support agri food industry for the
  future social and economic well being of NI

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• Campbell Tweedie