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yellow tail

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... to a premium lifestyle for the mainstream and wine enthusiast consumers. ... enables us to build lasting wine brands with strong consumer pull. Thank ... – PowerPoint PPT presentation

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Title: yellow tail


1
yellow tail yellow tail Sparkling
yellow tail The Reserve André Lurton Atlas
Peak Barone Fini Buena Vista Carneros Columbia
Winery Covey Run Esser Vineyards Gary Farrell
Vineyards Winery Georges Dubuf Geyser Peak
Winery HobNob J.Vidal Fleury Kunde
Estate Lionello Marchesi Pierre
Sparr Sauvion Ste Chapelle The Crossings Villa
Pozzi XYZin
2
W.J.Deutsch Mission
W.J.Deutsch Sons builds brands that offer
approachable wine experiences which contribute to
a premium lifestyle for the mainstream and wine
enthusiast consumers. These wines are sold to
the trade with well-planned marketing support and
offered to U.S. consumers at fair market prices.
3
W.J.Deutsch Principals
William J. Deutsch Founder, 1981 Chairman
Peter Deutsch Chief Executive Officer
4
W.J.Deutsch 5th Largest U.S. Wine Importer
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Constellation Gallo Fosters Wine Estate The Wine
Group W.J.Deutsch Sons Majestic Wine
Families Trinchero Family Diageo Ste Michelle
Estates Brown-Forman
William J. Deutsch Founder, 1981 Chairman
5
W.J.Deutsch Brand History
6
W.J.Deutsch Current Wine Portfolio
7
W.J.Deutsch Annual Depletions
Total company depletions have increased almost 10
times since 2001
Depletions per million
8
W.J.Deutsch Brand Leadership in the U.S.
1 Imported French Brand 1 Overall Imported
Brand 1 Imported Australian Brand 1 Overall
Brand by Value 1 Imported Loire Valley Brand 2
Imported Alsace Brand
W.J.Deutsch is renowned for building brands into
category leaders
9
W.J.Deutsch Company Profile
  • Corporate office in White Plains, NY
  • Over 170 Full Time Employees
  • Family-owned import company that does
    business with family-owned wineries
  • Highly experienced Sales force consisting of
  • - 2 Senior Vice Presidents (2
    Zones)
  • - 4 Vice Presidents (4 Selling
    Regions)
  • - 8 Division Managers
  • - 42 Regional Managers
  • - 36 District Managers
  • In addition, one channel VP and his team
    solicit National Accounts
  • - On-premise (3 Directors)
  • - Off-premise (3 Directors)
  • The Marketing Department has 20 talented and
    wine knowledgeable professionals and a Director
    of Corporate Education Training

10
W.J.Deutsch Employee Growth
W.J.Deutsch employs over 170 talented and
dedicated professionals, including Executive
Administration, Sales, Marketing, Supply Chain,
Finance and Operations, providing a comprehensive
support network to our Suppliers and Customers.
11
W.J.Deutsch Go-to Market Strategy
6 Ps Model W.J.Deutsch Sons, Ltd. is guided
by the founders 6 Ps Model for evaluating
long-lasting business partnerships. The company
is renowned for its ability to create and
identify existing consumer needs within the wine
category. Consequently, brands are developed to
not only satisfy the business and marketing
perspective but to meet the desires of the U.S.
wine consumer. This strategy enables us to build
lasting wine brands with strong consumer pull.
People
Price
Product
Package
Promotion
Potential
12
Thank you. W.J.Deutsch Sons, Ltd. 108
Corporate Park Drive Harrison, NY
10604 914.251.9463 www.wjdeutsch.com
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