How to Build an ECommerce Web Site

1
How to Build an E-Commerce Web Site

• Wen Qiu Wang
• Wells College

2
Introduction

• Electronic Commerce
• System Overview
• Approach
• Applicable Technologies
• Plan

3
Electronic-Commerce

• Definition
• The term electronic commerce refers generally to
  commercial transactions, involving both
  organizations and individuals, that are based
  upon the processing and transmission of digitized
  data, including text, sound, and visual images
  that are carried out over open networks.
• Related issues
• User interface
• Handling online transaction
• Order tracking
• Attracting customers

4
Handling Online Transaction

• Taxes
• Shipping
• Credit card transactions
• Security
• Privacy

5
Taxes

• Taxation is difficult, because each state has
  different tax rates.
• Things are further complicated with international
  business.
• e.g. tariffs, customs fees, and other potential
  charges
• Packages and services
• Taxware
• CyberSource

6
Shipping

• Shipping charges have to be computed and included
  in the purchase price.
• The actual cost is not necessarily the amount
  that merchants will want to charge their
  customers.
• Trend charge fixed amounts for shipping and
  handling based upon the dollar size of the order.
  
• Packages and services
• Tandata
• UPS and FedEx

7
Credit Card Transaction

• A number of independent groups are involved.
• e.g. merchants, merchants banks, customers,
  customers banks, companies that issued that
  credit cards, the credit card network, and
  acquiring banks
• The big issue
• Do not charge the cards until the products are
  shipped or delivered to the customers.
• How does payment transaction process work over
  the Internet?
• 9 steps
• diagram (see next page)

8
Merchant
1
2
3
4
5
6
7
8
9
9
Security

• Secure Electronic Transaction, or SET
• contains extra security measures and antifraud
  technologies.
• Secure Sockets Layer, or SSL
• an encryption technology that scrambles a message
  so that only the recipient can unscramble it.
• URLs that begin with https// are using SSL

10
Privacy

• One of the hottest topics.
• Privacy statement
• a description of what information companies
  collect from visitors, and what they intend to do
  with it.
• e.g. Microsoft, Yahoo, Amazon.com and etc.
• TRUSTe.org
• an independent organization that reviews and
  certifies the privacy statements of sites.
• A good way to let visitors know that companys
  privacy policy is legitimate.

11
System Overview

• Models
• 3-Tier Model
• Page Hierarchy

12
3-Tier Model

• Three tiers
• Client a browser
• Business logic is implemented using COM.
• Data database, spreadsheet, and text probably
  accessed using ADO.

13
(No Transcript)
14
Approach

• Buy a ready-made solution
• Rent space in a network-based e-commerce solution
• Build the system from scratch with components and
  parts

15
Applicable Technologies

• Window NT Server
• Internet Information Server
• Visual InterDev
• SQL Server
• Active Server Pages / ASP

16
SQL Server ASP

• Features
• easily integrated with Windows NT Server
• scalability
• enhanced web assistant
• dynamic data encryption
• more secure, and more manageable

• Definition
• an application environment in which we can
  combine HTML, scripts, and reusable ActiveX
  server components to create web-based business
  solutions.

17
Tasks

• Define web site functionality
• Design user interface
• Learn
• SQL Server
• ASP
• Implement
• Create database
• User interface
• Catalog display
• Shopping cart
• Check out
• Search engine
• Secure communication
• Check order status
• Test

18
Schedule