How to Grow Your Business and Make Money Online

1
How to Grow Your Business and Make Money Online
This is serious business! 27 of holiday
sales in 2005 were done online. How much in
sales have you lost by not having a website or
not marketing it? Your
website is first impression people get of your
business. Do you have one? Is it good?
In order to effectively market your
website, you must use email, the web, and
shop online regularly your customers are.
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
2
How to Grow Your Business and Make Money Online
Website Marketing Traffic Traffic Sales
Website Nothing 5 Website Marketing
5000
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
3
How to Grow Your Business and Make Money Online
How to Grow Your Business and Make Money Online
Screen Green Cheap Easy
Effective Website Address Yes Yes
Sort of Publicizing Buying links
Yes Yes Yes on larger sites Pay Per Click
on No No Yes Search Engines Email
Marketing Yes No Yes

eCape, Inc. Cape Cod's leader in new
media Website packages sfarting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
4
How to Grow Your Business and Make Money Online
Publicizing your Website address Put website
address on all printed collateral Put website
address on your and staff's email signature
Put website address and special online-only
offers in ads and on fliers in bags (if you're
a store) Put website address on all company
vehicles
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
5
How to Grow Your Business and Make Money Online
Buying Links on Larger Sites Identify your
target market (local, regional or national,
resident, visitor or second home owner) and
find sites which capture them Do the same
Google and Yahoo! searches your customers would
and buy links on sites which come up in top
10 Make sure your link is no more than 3
clicks into site and has a description
Ask sites for demographic and traffic
information, click tracking Check your own
stats and ask customers how they found you
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
6
How to Grow Your Business and Make Money Online
Pay-per-click advertising on search engines
Very effective, very measurable Especially
effective if you're selling a national products
nationally Requires time and dedication to
learn how to set up Needs to be managed on a
daily basis Low cost, low risk to get
started May get expensive, depending on how
general/specific your search terms are
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
7
How to Grow Your Business and Make Money Online
Email Marketing Effective, very measurable if
you use ConstantContact.com Use your own
opt-in list of customersno spamming! Customer
Email Addresses Postive Cash Flow in January
Make it a priority to get the email addresses of
your customers so that you can email
market to them in the off-season. Requires
time and dedication to set up and manage Low
cost, low risk to get started Offer attractive
incentives20 off gift certificates (RooBar),
free shipping
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
8
How to Grow Your Business and Make Money Online
Local Portals Target
Audience Visitors
Residents CapeCodTravel.com
CapeCodToday.com
CapeCod.com CapeCod.com

CapeCodOnline.com
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
9
How to Grow Your Business and Make Money Online
Don't have a website? You get a website,
hosting, and sponsored link advertising on
CapeCodToday.com starting at 58/mo.
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
10
How to Grow Your Business and Make Money Online
Already have a website? Get local traffic with
sponsored link advertising on CapeCodToday.com
35/mo. or 50/mo.
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA Julie Brooks
[phone] x 106
11
How to Grow Your Business and Make Money Online
For Retailers The most beautiful words in the
English language are "free shipping." Lead a
double life--one in your bricks-and-mortar store,
and one in your online store.
Pictures are worth a thousand clicks. You're
warm and fuzzy. Flaunt it! No Inventory.
Yahoo! , eBay, Froogle, etc.
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106
12
How to Grow Your Business and Make Money Online
For Everyone What sellsPICTURES and
TESTIMONIALS BE YOURSELFalways put your name,
if possible, picture on your website. It
says I'm here to help rather than I'm in
India Keep it freshupdate your site
often Do what your customers doshop or search
online, comparing prices and presentation.
How do you stack up against the competition?
Clone Yourself Online. Seek to replicate online
every interaction that a customer has in
your store or with your business .
eCape, Inc. Cape Cod's leader in new
media Website packages starting from 58/mo. 900
Route 134, South Dennis, MA www.eCape.com Julie
Brooks [phone] x 106