Cloud Computing, Virtualization, and on-demand Services: Trends in the Managed Hosting Space

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Cloud Computing, Virtualization, and on-demand
Services Trends in the Managed Hosting Space
Daniel Golding Vice President, Tier 1 Research
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Managed Hosting Technology Trends
Managed Hosting Services Evolution
Application layer management
Amazon S3 Nirvanix Layered Tech
Amazon EC2 Google AppEng Mosso Verizon VUC
Time and Revenue growth push Managed Hosting
Providers upward and outward
PAAS, SaaS Provisioning, Integration, billing
Managed Hosting
Evolving Technologies
Shared Hosting
Managed Virtualization
VMWare Parallels Denali XEN MS Trango
Sun
Infrastructure OS level
Hosting
Colocation
Network Datacenter
DR Protection
Managed Security
Managed Mail
Managed Database
Managed Storage
eDiscovery
Utility Computing
On-Demand Storage
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Evolution of Managed Hosting Sector

• Major technology Trends
• Investment in Managed Services
• Application Management CRM, SAP, messaging
• SaaS facilitation billing and back-end,
  app-exchange
• Managed security, compliance, e-discovery,
  consoles
• Managed Database, storage, load balancing, DR
• Infrastructure and Cloud Computing
• Virtualization, Utility computing, on-demand
  storage
• Not application isolation nor desktop
  virtualization
• Platforms as a Service hosting the
  applications/SaaS
• Range from social networking, to CRM-centric, to
  functional

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Hypervisor Virtualization Technologies

• Bare Metal/Hypervisor/x86Server virtualization
• Best for dev/testing, virtual desktop, legacy
  server consolidation
• Virtualize access to hardware
• Each VM has a guest OS
• less server sprawl
• VMARE ESX
• Citrix XENserver (Linux)
• Parallels Server
• Microsoft Hyper-V
• Trango
• Sun xVM

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OS Virtualization Technologies

• OS Virtualization
• Users run just one Kernel/OS at a time
  virtualize access to single OS meaning less OS
  sprawl
• Good for well powered datacenters, sensitive and
  numerous apps, workloads, SaaS
• Quick provisioning
• Parallels Virtuozzo Containers
• Sun Solaris Containers
• OpenVZ
• Unix chroot command
• Linux V-Server

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Evolution of Managed Hosting Sector
End-user Application Layer utilization
Traditional Managed Hosting Services
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Virtualization Trends

• Virtualization is helping to expand cloud
  computing
• Virtualization for on-Demand Storage
• Virtualization for Utility Computing
• includes authorization services for particular
  users or apps
• mapping dependencies between services
• enforcing policies for how services can be used
• monitoring performance levels
• Automation features
• Centralized consoles for orchestration
• provisioning, billing and multi-platform
  management

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VIRTUALIZATION USER PROFILES

• VMware users offering virtual hosting products
• Verizon Bus., BT ATT, IBM, Savvis, Terremark,
  Rackspace
• shared infrastructure, Utility computing, cloud
  computing
• Struggling with flexible pricing, automation
  upscale/downscale
• SunGard
• data protection and disaster recovery
• Parallels - automation tools and virtualization
• Rackspace, The Planet, ServerBeach, Dedipower,
  Hostway
• Fewer licenses in datacenters, but many desktop
  users
• UK-based
• Xcalibre Flexiscale utility/shared
  infrastructure startup
• Enigmatec policy based process automation

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Virtualization Cloud Computing

• Virtualization in full swing
• Can be dedicated virtual server
• Can be shared grid
• Automation is key component
• Cloud Computing
• Is a direction rather than an absolute
• Managed Hosters are gradually transitioning to
  new services
• Gap exists between commercial and technical
  offerings

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Is this real or perceived?
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CLOUD or GRID COMPUTING?

• Not to be confused with SaaS/Apps
• GoogleApps, Windows OfficeLive, Zoho
• run on top of underlying platforms
• Grid has many definitions
• Network of computing clusters whose resources can
  be used in parallel as needed as a virtual
  super-processor
• Intel, Compaq, Sun, IBM - university and medical
  projects
• Cloud Computing
• Tends to be much more commercial in nature
• On demand infrastructure for small/med apps
• SLA driven
• Pay by the drink

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Cloud Computing Defined

• Cloud Computing is highly available
  infrastructure
• Public Infrastructure composed of computing
  power, storage, security
• Platforms, software, applications, services
  reside on top
• Immediate availability, ordering, provisioning on
  the web
• Easier and cheaper than deploying it in-house
• Easily manageable from a single web interface
• Partition, synchronize, distribute, secure, store
  data/apps
• Run from centralized deployments/datacenters
• Supports Platforms as a Service
• Real-time accessible and usable across the web
• Many (often smaller) applications run off more
  consistently available resources

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Cloud Computing Defined

• Cloud Computing attractive to businesses
• Pay by the drink - Credit card billable
• SLA driven
• defined response times, immediate recreation of
  instances, consistent service for all users
• Providing easy integration with back-end services
• Should always be available and self-healing
• Unobstructive/transparent client only sees end
  workload
• Multi-tenant infrastructure with complete
  security/privacy
• Linearly scalable on the fly (up/down) cost
  reducing
• Note Enterprise clouds are not included in this
  discussion

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Utility Computing On-Demand Storage

• Two developer driven components of the Cloud
• Utility computing
• Range from minute to monthly provisioning/billing
• Target is web based ordering instant
  provisioning
• Should be pay by the drink include an SLA
• Should be desktop mountable immediately
  available
• Should have back-end storage and other web
  services
• On-demand Storage
• Range from Managed hosters offering on-demand
  SAN,NAS and DAS - orders possible with seasonal
  billing
• Back-up/Protection wins when on-demand storage
  fails

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UTLITY COMPUTING PLATFORM

• Amazon EC2 (and Amazon Web Services)
• Believe cloud is a pricing scheme that packages
  storage, compute capacity, database, queuing,
  messaging services and payment methods to
  developers
• 2006 launched elastic cloud computing (EC2)
• Uses Xen hypervisor for virtualization
• Supports open Solaris but not windows (no
  licensing)
• Elastic Migration toolkit for migrating virtual
  images to remote Amazon EC2
• Rely on APIs for developer apps
• User dictates hard drive, memory, and charged per
  compute hour
• Accounting system tracks and manages virtual
  resource usage

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UTLITY COMPUTING PLATFORM

• EC2 wraps nicely into other Amazon Web Services
• Flexible payment services (FPS)
• parameters that govern payment conditions
• Only in US currently need worldwide currencys
• Simple DB
• covers 80 of DBA needs - store, index, query a
  system
• Simple queue Service (SQS)
• whenever 2 computers need to talk in an
  asynchronous manner they can be loosely coupled
• Simple storage Service (S3)
• Animato (Amazon poster child)
• Launched on Facebook 25,000 new users an hour
• From 50 to 3,500 servers in 2 days (for (750,000
  users)

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UTLITY COMPUTING COMPANY PROFILES

• SAVVIS' Utility Compute
• App. platform delivering availability,
  scalability, flexibility
• Blade-based servers dedicated to a specific
  customer
• Multi-tenant chassis provides provisioning within
  5 days
• Production servers have access to pool of
  failover servers
• Joyent (Startup)
• Free hosting to Facebook app developers via
  direct link
• Mosso (A Rackspace company)
• Supports Linux dev languages, Windows platforms,
  mail
• Scalable storage, bandwidth, utility compute and
  requests

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UTLITY COMPUTING COMPANY PROFILES

• XCalibre (UK based)
• Dedicated hoster with Xen based Flexiscale
  utility billable infrastructure for ISVs
  provisioning in lt1 min
• Suns Network.com
• Pay per use compute utility, with access to
  published apps
• EMCs recently launched cloud service
• SAP software available on EMC storage over the
  web
• IBM Blue Cloud
• Developing hardware/software/service for finance
  market
• ATT, Verizon Business, Navisite
• 5 day provisioning for business (security/backend
  tied in)

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ON-DEMAND STORAGE FOR DEVELOPERS

• Amazon Simple Storage Solution (S3)
• Competes on price and brand - Works well with
  AWSs
• Includes desktop backup software, file sharing,
  flash drive
• UK 20 more price. Charges for GET/PUT/LIST.
• Accessible thru APIs (REST and SOAP)
• No credit cards services. No VMWare support.
• DDOS attack in Feb.
• Nirvanix
• Charges more, higher-quality offering, better
  features
• Includes desktop backup software, file sharing,
  flash drive
• Popular Internet Media File System -transcoding
  media and image manipulation good search
  capabilities
• New funding European and Asian expansion
• data accessible to developers thru APIs (REST
  SOAP)

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ON-DEMAND STORAGE FOR DEVELOPERS

• Layered Technologies (DynaVol)
• Supplemented by utility computing
• No credit card sign-up. Aggregated fixed monthly
  fee.
• Strong security like the others.
• NB Mounts as a File share on a Mac, Linux or BSD
  Client
• Uses existing industry control panels to ftp
  backup files
• Not facilities based Narrower footprint
• Rackspace CloudSF
• In beta No SLA. Renown for support. Low pricing
• No gigabyte storage. Access data via API (not
  http)
• No file system access non mountable on
  desktops.
• Similar to S3. Good access speeds within
  datacenter..

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ON-DEMAND STORAGE FOR OTHERS

• Savvis Utility Storage
• SAN, NAS, 50GB increments, Utility Backup and
  Vaulting
• SunGard Availability Services
• always on RAID-protected SAN
• ATT, Verizon Business, SunGard, Peer1, etc.
• Supports, install, configure, manage, monitor the
  system
• All offer on-demand storage from a commercial
  pricing perspective. Orderable days/weeks in
  advance.
• EMC - acquired Mozy for backup services
• Google back-up services for desktop users
• Yahoo - elementary briefcase offering

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Where are we today
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FUTURE WINNERS

• Those that virtualize or offer virtual hosting
• Those Service Providers that can offer Cloud
  Services to SMBs, Enterprises, ISVs, SaaS
  provider and the like
• Fully integrated Platform as a Service (security,
  analytics, billing, DB, OS, storage, DR, compute
  power, troubleshooting of apps) to SaaS, ISVs,
  SMBs, Enterprises
• Or niche specialists in a raw component thereof
• On Demand Storage to developers and beyond
• Utility Computing to developers and beyond
• Other (mobile or VoIP platform)

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Questions ?