Michael Thompson, Chief Executive Officer

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• Michael Thompson, Chief Executive Officer
• Lindsay MacDonald, VP Sales Marketing
• Mike Krot, VP of Business Development
• Andy Carver, VP of Engineering

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Summary of the Opportunity

• Solution
• Provides individually tailored professional
  development resources
• Wed-hosted software solution
• Users are educators in K-12 schools in the U.S.
• Customers are
• Public school districts
• Charter schools
• Private schools

• Problem / Need
• Teacher quality can be improved with quality
  professional development
• There is tremendous variation in quality of
  professional development programs
• Most professional development is a one time
  affair that does not translate into long-term
  learning

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My Learning Path Offering
Click for Demo
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Description of the Value Proposition and the
Business Model

• We will help teachers
• Find and evaluate professional development
  opportunities
• Improve ability to teach to the state proficiency
  exams
• Manage their career development
• Direct sales model to school districts/individual
  schools
• Pricing
• 1,000 per district set up fee (or 500 per
  school fee)
• 40 per teacher per year (0.1 of a teachers
  salary)

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Learning Path Content Map
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The Market for Teacher Professional Development

• 2.9 million K-12 teachers in U. S. public schools
• 81 of teachers have participated in professional
  development in the past year
• 2.35 million teachers is target market
• Assume 1-5 of teachers salary is spent on
  development
• Market size 1 - 5 billion
• Schools could spend 10 evaluating and organizing
  development
• Creates 100 - 150 million market
• 10 market share would be 10 - 50 million
  business

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Competitors
TeachersPlanet.com
The Teacher Workshop
Classroom Connect
Competitors
Tapped In
Teacher Universe
Lightspan.com
Teachscape
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Summary of the Entry Strategy

• Engineering / Product Development
• Initially a team of five is needed. Two will
  work on My Learning Path and two on My Portfolio
• Beta version in early October
• Final Launch by early December
• Sales and Marketing
• Initially a team of three will oversee Beta and
  define product requirements
• Sales force of nine needed in the beginning of
  2002
• Capacity model where each salesman sells to 40
  districts (80 schools)
• Business Development
• Team of three will initially focus on developing
  relationships with professional development
  providers in target market
• Eventually they will evaluate product expansion
  opportunities
• Proprietary Content
• In early 2002 Michael Thompson will begin to
  recruit team of experts for proprietary content
  development

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Management Team

• Michael Thompson, CEO
• LDT Masters from Stanford School of Education
• Experience as Technology Director at an
  independent school
• Lindsay MacDonald, VP Sales and Marketing
• Stanford MBA student
• Product management experience at McKinsey
• Mike Krot, VP Business Development
• MBA from Stanford and Masters in Education
  student
• Experience in the Navy and at McKinsey
• Andy Carver, VP of Engineering
• Engineering Doctoral student at Stanford
• Experience in options trading at Bank of America

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Forecasts and Financials