Title: Financial Statements Analysis Ratio Analysis
1Financial Statements AnalysisRatio Analysis
EBD 481, Fall 2007 Instructor
Galbraith Adapted from William Messier, Jr.,
Financial Ratios
2Financial Ratios
- The cornerstone of financial statement analysis
is the use of ratios. - In entrepreneurship used extensively in
developing and analyzing business plan pro-formas
and for purposes of valuation - Financial ratios are generally grouped into four
categories - Short-term liquidity ratios
- Long-term solvency ratios
- Profitability ratios
- Market price and dividends ratios
3Financial Ratios
- Financial analysis using ratios is useful to
investors because the ratios capture critical
dimensions of the economic performance of the
company. - Managers use ratios to guide, measure, and reward
workers. - Often companies base employee bonuses on a
specific financial ratio or a combination of some
other performance measure and a financial ratio.
4Financial Ratios
- Short-term liquidity ratios
5Financial Ratios
- Long-term solvency ratios
6Financial Ratios
7Financial Ratios
- Market price and dividend ratios
8Another important ratio for small business
- Discretionary Cash Flow/Sales
- Discretionary Cash Flow net income owners
compensation non-cash expenses (most often
depreciation) - Why is this sometimes a better measure of
performance than net-income for small firms?
9Evaluating Financial Ratios
- Financial ratios are evaluated using three types
of comparisons. - Time-series comparisons - comparisons of a
companys financial ratios with its own
historical ratios - Benchmarks - general rules of thumb specifying
appropriate levels for financial ratios - Cross-sectional comparisons - comparisons of a
companys financial ratios with the ratios of
other companies or with industry averages
10Ratios
- Ratios mean different things to different groups.
- A creditor might think that a high current ratio
is good because it means that the company has the
cash to pay the debt. - However, a manager might think that a high
current ratio is undesirable because it could
mean that the company is carrying too much
inventory or is allowing its receivables to get
too high. - Because financial ratios may be interpreted
differently by different users, the users of the
financial ratios must understand the company and
the business before drawing conclusions.
11Operating Performance andFinancial Performance
- Measures of profitability are affected by both
financing and operating decisions. - Financial management is concerned with where the
company gets cash and how it uses that cash. - Operating management is concerned with the
day-to-day activities that generate revenues and
expenses. - Ratios that assess operating efficiency should
not be affected by financial management
performance.
12Operating Performance
- Rate of return on investment - evaluates the
overall success of an investment by comparing
what the investment returns with the amount of
investment initially made
Rate of return on investment
13Operating Performance
- Income may be defined differently for alternative
purposes. - Net earnings
- Pretax income from operations
- Earnings before interest and taxes (EBIT)
- Invested capital may also be defined differently.
- Stockholders equity
- Total capital provided by both debt and equity
sources
14Operating Performance
- Operating performance is best measured by pretax
operating rate of return on total assets, often
referred to as return on total assets.
Pretax operating rate of return on total assets
15Operating Performance
- The expanded expression of pretax operating rate
of return on total assets highlights that
operating income percentage and asset turnover
will each increase the rate of return on assets. - Using these two ratios allows manipulation of
either one to determine what happens to the rate
of return under different scenarios.
16Operating Performance
Operating Income
Operating Income on Sales
Sales
Pretax Return on Total Assets
x
Sales
Total Asset Turnover
Average Total Assets
17Operating Performance
- This decomposition of return on total assets can
also be applied to the return on equity. - This is often referred to as the DuPont analysis.
or
18Financial Performance
- Debt and equity financing must be balanced in
order to achieve good financial performance. - Firms must choose how much debt is appropriate.
- The firms must also choose how to split their
debt between short-term debt and long-term debt. - The prudent use of debt is a major part of
intelligent financial management. - Is there a difference in the appropriate use of
debt by small entrepreneurial firms and larger
corporations?
19- Is there a difference in the appropriate use of
debt by small entrepreneurial firms and larger
corporations? - Higher interest rates paid by smaller firms
- More security needed by smaller firms
- Stricter qualification rules by banks
- Inability to access the bond market
- Personal guarantees by founders often required
- Need to maintain debt capacity for growth
20Financial Performance
- Short-term debt must be repaid or refinanced in a
short period of time. - If a company has trouble repaying the debt, it
will also generally have trouble refinancing the
debt. - Naturally, lenders like healthy borrowers, not
troubled borrowers.
21Financial Performance
- Long-term debt or equity are generally used to
finance long-term investments. - Debt financing is more attractive than equity
financing because - Interest payments are deductible for income tax
purposes, but dividends are not deductible. - The ownership rights to voting and profits are
kept by the present shareholders. - Then why do so many small companies prefer to
raise money by equity (selling stock to friends
and families)?
22Financial Performance
ROE
Return on Assets (Profitability)
Financial leverage
?
Liquidity
Net profit Margin
Asset turnover
?
Solvency
Sales
Total assets
Sales
Net income
/
/
Sales
Total cost
Current assets
Noncurrentassets
Land
Cash
Cost of goods sold
Building
Acc. Receivables
SGA
Equipment
Inventory
RD
Intangibles
Other
Interest expense
Others
Income taxes
23Trading on the Equity
- General comments about leveraging
- A debt-free, or unleveraged, company has
identical return on assets (ROA) and return on
equity (ROE). - When a company has a ROA greater than the
interest rate it is paying its lenders, ROE
exceeds ROA. - This is called favorable financial leverage.
- When a company is unable to earn at least the
interest rate on the money borrowed, the return
on equity will be lower than it would be for a
debt-free company. - The more stable the income, the less dangerous it
is to trade on the equity.
24Economic Value Added
- The idea behind economic value added (EVA) is
that a company must earn more than it must pay
for capital if it is to increase in value. - Capital is considered both debt and equity.
- The cost of capital in EVA is a weighted average
of interest cost and the returns required by
equity investors. - If a company has positive EVA, the company is
adding value if a company has negative EVA, the
company is losing value and might be better off
liquidating.
25Income tax effects
- Complicates analysis, but not really important
for start-up companies. - Why?