Team%20Purple

1

• Team Purple
• 2.009 Final Presentation
• December 12, 2005

2
Overview

• 1 billion subsistence farmers
• Inefficient irrigation
• Starvation
• Poverty
• The IrriGator Pump
• Human-powered water pump
• Low cost
• Ergonomic
• Business model
• Economically viable
• Self-sustaining non-profit

3
IrriGator Demonstration
4
The IrriGator Pump

• Capabilities
• Max pump draw
• 7 meters
• Max pumping head
• 10 meters
• Max flow rate
• 1.25 liters/second
• Customer Gains
• 3 hour daily use, 2 acres irrigated
• 5x10x increase watered land

10m
IrriGator
-7m
kickstart.org, ideorg.org
5
Problem
Poor irrigation methods poverty
malnutrition ¼ acre Simple, low cost
pump World poorest Provide food Generate
income Current methods Well and bucket Hand
rope pumps Treadle Pumps
United Nations Water Committee
International Water Management Institute
6
Cost vs. Area Watered
200
Treadle Pumps
160
Cost
120
80
Hand Pumps
40
Bucket
.5
1
1.5
2
2.5
Acres Watered
7
Product Goal

• - High flow
• - Low cost, ergonomic
• Pedal powered pump

8
Cost vs. Area Watered
200
Treadle Pumps
160
Cost
120
The IrriGator
80
Hand Pumps
40
Bucket
.5
1
1.5
2
2.5
Acres Watered
9
Treadle Pumps

• 2 million used
• Commercially available
• IDE 300,000 in India
• Money Maker 45,000 in Kenya
• Specifications
• 1.5 2.5 acres watered

10
Treadle Pump Analysis

• Treadle Pumps
• Stair-stepper motion
• Piston pumps
• Limited adjustment
• Difficult to transport

Treadle Cost 200
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11
IrriGator Analysis

• IrriGator Pumps
• Recumbent bicycle motion
• Diaphragm pumps
• Seat adjustment
• Portable frame with wheels

IrriGator Cost 125
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Portable Frame

• Robust, lightweight frame
• Simple design
• 5 structural members
• Wheels and handles
• Corrosion resistant

13
Recumbent Seat

• Ergonomic seat
• Easily adjustable for height

14
Pedals

• Pedal - power
• Direct drive
• Efficient
• Serviceable

15
Pump Unit

• Diaphragm
• Self priming
• Injection molded
• Cheap parts

16
Quick-Connect Tubing
Ahelkhd
17
Field Serviceable

• Replacement Parts
• Diaphragm - 3
• Bearings - 0.50
• Valves - 5.00

18
Case An IrriGator Customer

• Average Income 300 - 2000 per year
• IrriGator Pump 125
• Pump usage
• 3 hours per day
• 8x increase in watered land
• Revenue
• 100-900 extra revenue per year
• Salary 1.5x- 2.5x market wages
• Profit
• Customer recoups investment 6 18 months

International Water Management Institute,
Kickstart Organization
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Global Market
Sales Forecast
Eastern India 10,000,000
China 7,000,000

15,000
11,000
7,000
3,000
1,000
1
2
3
4
5
Year
International Water Management Institute
20
Revenue Growth
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Real problem, Real solution

• Customer Need
• 1 billion people lack of irrigation
• Starvation
• Poverty
• IrriGator
• Replaces current methods
• Inexpensive
• Ergonomic
• Generates revenue

22
Testimonial
Tinka John A rural farmer from Uganda Community
Outreach Coordinator
There is no running water in my village so I've
come here to check on what you are doing, to see
where I could get some ideas or use your machine
to pump water to my village. This is easy
The cost is not bad it's not as rigid as the
MoneyMaker prototype, you are relaxed and
seated. Yours is perfect."
23
Any Questions?
Acknowledgements
Joe Cronin Bob Gertsen Steve Haberek Bob
Nuttal Dick Fenner
Samir Nayfeh Doug Vincent Dave Wallace
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Product ROI
The IrriGator - 125 Income/year,
100-900 Discount rate 15 7 Year product
life
User breakeven High estimate 1.5 years Low
estimate 3 months
Low ROI 210 High ROI 2700

Year
kickstart.org, International Water Management
Institute
25
Revenue Model
26
Financing

• WaterPartners International loans money in
  countries including India.
• Loans are US25,000 - US250,000
• must be paid back in 3 years 5 interest.

27
Product Cost
Low Estimate 40
High Estimate 120
Professors Nayfeh, Wallace, Meeker, and Doug
Vincent
28
Target Market
Eastern India Uttar Pradesh, Bihar 10,000,000
potential customers
29
Non- Profit Structure
30
Flow Characteristics