First Steps in Exporting

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First Steps in Exporting

• Huron, April 2008

2
First Steps in Exporting seminar outline

• Step 1 Diagnostics
• Step 2 Key web sources
• Step 3 Market research
• Step 4 Export plan
• Step 5 Practical issues
• Step 6 Key supporters

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Step 1 Export Diagnostic
http//exportdiagnostic.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues

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Step 1 Readiness Quiz http//www.dfait-maeci
.gc.ca/businesswomen

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 1 Export Readiness Diagnostic Services
http//www.intracen.org

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 1 Are You Ready to Export?
http//www.albro.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 2 Exportsource http//exportsource.
ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 2 MEDT Getting Ready to Export
http//www.ontarioexports.com

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 2 Step by Step Guide to Exporting http
//exportsource.ca/stepbystep

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 2 Exporting to the United States
http//exportsource.ca/unitedstates

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 2 Take A World View Export Your
Services http//exportsource.ca/worldview

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 2 COBSC Exporting
http//www.canadabusiness.ca/ontario

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 2 BrazCan.org
http//www.brazcan.org

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 2 MEDT Suggested Export
Opportunities http//www.ontarioexports.co
m

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 3 InfoExport http//infoexport.gc.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 3 InfoExport http//infoexport.gc.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 3 Agri-Food Trade Service
http//ats-sea.agr.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 3 CMHC International Markets
http//www.cmhc.ca/international

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 3 Canadian Tourism Commission
http//www.corporate.canada.travel

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 3 Stat-USA Reports
http//www.ic.gc.ca/trade

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 3 Country Commercial Guide
http//www.ic.gc.ca/trade

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 4 Export Plan (from Step By Step Guide)

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 4 Writing an Export Plan
www.canadabusiness.ca/alberta

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 5 CBSA Exporting http//www.cbsa-as
fc.gc.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 5 COBSC Regulations
http//www.canadabusiness.ca/manitoba

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 5 CBSA Exporting http//www.cbsa-as
fc.gc.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Canada-Ontario Export Forum (COEF)

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

• A regional trade network of 20 federal,
• provincial local levels of government
• and other trade partners
• One of 10 such networks across the country
• Develops and provides
• coordinated programs services
• to Ontario firms interested in exporting

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COEF Members

• Aboriginal Business Canada
• Agriculture Agri-Food Canada
• Business Development Bank of Canada
• Canada-Ontario Business Service Centre
• Canada Border Services Agency
• Canada Mortgage Housing Corp.
• Canadian Commercial Corporation
• Canadian Heritage
• Canadian Manufacturers and Exporters
• Foreign Affairs International Trade
  Canada

• Economic Developers Council of Ontario
• Export Development Canada
• FedNor
• FITT Forum for International Trade Training
• I. E. Canada
• Ont. Min. Economic Development Trade
• Ont. Min. Northern Development Mines
• Ont. Min. Agriculture, Food Rural Affairs
• Standards Council of Canada
• Toronto Board of Trade / World Trade Center
• York Export Development Initiative

COEF Secretariat Maggie
Weaver coef_at_ic.gc.ca
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The Exporter Continuum

• General Export Information Awareness Interest
  Building
• _______
• Through advertising
• Through general export promotion
• Through access to web based
• information
• Through award recognition
• ceremonies

• Export
• preparation
• guides
• Export skills
• training
• Preparation
• for the U.S.
• Preparation
• for other
• markets

• Export
• readiness
• assessment
• Export plan development
• Export plan implemented

• Market sector
• information
• Missions,
• fairs, trade
• events
• Partner
• identification
• Advocacy

• Market
• prospects
• Key contact
• search
• Visit info
• Direct
• contact
• Local
• company
• info
• Trouble-
• shooting

• Market
• develop
• financing
• Project
• financing
• Transaction
• financing
• Risk capital
• insurance

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The Exporter Continuum
Web-based COBSC ExportSource In person
COBSC partners FedNor export advisors Field
offices of MEDT MNDM
OMAF etc

• FITT
• MEDT
• AAFC
• OMAF

• FAITC
• MEDT
• AAFC
• OMAF
• FedNor
• MNDM
• MSBE
• CMHC
• Cdn Heritage

• FAITC
• MEDT
• AAFC
• OMAF
• FedNor
• MNDM
• CMHC
• ABC
• Cdn Heritage

• MEDT
• Canadian Embassies Consulates

• BDC
• EDC
• CCC

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Step 2 International Trade Branch, MEDT
staff directory
http//www.ontarioexports.com

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 6 Roadmap to Exporting
http//exportsource.ca/roadmap

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 6 MEDT / COBSC Partners

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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The Exporter Continuum
Web-based COBSC ExportSource In person
COBSC partners FedNor export advisors Field
offices of MEDT MNDM
OMAF etc

• FITT
• MEDT
• AAFC
• OMAF

• FAITC
• MEDT
• AAFC
• OMAF
• FedNor
• MNDM
• MSBE
• CMHC
• Cdn Heritage

• FAITC
• MEDT
• AAFC
• OMAF
• FedNor
• MNDM
• CMHC
• ABC
• Cdn Heritage

• MEDT
• Canadian Embassies Consulates

• BDC
• EDC
• CCC

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Step 6 New Exporters to Border States (NEBS)
http//www.ontarioexports.com

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 6 OMAF PROFIT Food Export Seminar
http//www.omafra.gov.on.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 6 Forum for International Trade
Training http//www.fitt.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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The Exporter Continuum
Web-based COBSC ExportSource In person
COBSC partners FedNor export advisors Field
offices of MEDT MNDM
OMAF etc

• FITT
• MEDT
• AAFC
• OMAF

• FAITC
• MEDT
• AAFC
• OMAF
• FedNor
• MNDM
• MSBE
• CMHC
• Cdn Heritage

• FAITC
• MEDT
• AAFC
• OMAF
• FedNor
• MNDM
• CMHC
• ABC
• Cdn Heritage

• MEDT
• Canadian Embassies Consulates

• BDC
• EDC
• CCC

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Step 6 ITCanada Virtual Trade
Commissioner http//infoexport.gc.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 6 Virtual Trade Commissioner http//in
foexport.gc.ca

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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Step 6 Canadian Heritage Trade
Routes http//www.canadianheritage.gc.ca/route
s

• Step 1
• Diagnostics
• Step 2
• Key web
• sources
• Step 3
• Market
• research
• Step 4
• Export plan
• Step 5
• Practical
• issues
• Step 6

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First Steps in Exporting

• Step 1 Diagnostics
• Step 2 Key web sources
• Step 3 Market research
• Step 4 Export plan
• Step 5 Practical issues
• now try the Diagnostic again!
• Step 6 Key supporters
• http//www.smallbusinesshuron.ca
• and
• http//www.ontarioexports.com