14Nov09 SOAS Ebooks Workshop Slide 1

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Agenda

• Presentation on the national e-books observatory
  project
• Pricing Models
• Discussions
• Feedback from discussions
• Lunch
• Moving from print to e-only
• Discussions
• Feedback

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Definition

• Course adoptions, selected by the course leader
  or team and usually associated with a body of
  factual knowledge or principles, and most
  frequently for the early undergraduate years,
  where class sizes can be very large in some
  subjects (over 100 students), although many
  postgraduate taught courses also rely on
  textbooks as well, especially those that are
  cross disciplinary.
• Essential reading, without which students will
  not be able to complete their courses and
• Recommended supplementary reading, which may be
  important at certain points in a course, and is
  of considerably greater importance in humanities
  and social science subjects.

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JISC E-books UK Roadshow
Show me where these e-books are then .. Well
there are lots of e-books but they probably dont
have your course texts!
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The national e-books observatory
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Why the project?

• Different selling chain
• What business models? What licensing models?
• Not sure what e-books are available
• Who should take the lead?

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A new study

• Ignorance in the HE sector of what e-books are
  available
• Low awareness within HEIs of the value and
  relevance of e-books
• Poor understanding by library staff and
  publishers of each others needs
• Complexity of access routes to aggregators or
  publishers platforms
• Too few e-books are available
• Available e-books are not up to date or relevant
  to UK users
• Pricing models are not appropriate
• Publishers are not making the right textbooks
  electronically available on the right terms

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Why UK higher education has not bought more
e-books

• E-book pricing models are not satisfactory (64)
• There is too little choice of e-book titles (62)
• E-book access models are not satisfactory (53)
• We are waiting for the market to settle down
  (33)
• We are waiting for JISC Collections to offer
  better e-book deals (30)
• E-books are too expensive (28)
• I do not know what is available (18)
• There is no demand for e-books here (13)
• Affiliated/ external users are not allowed access
  (11)
• The technology is too complicated (8)

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Is there any pressure on you to develop e-book
collections in your library?

• Yes 68 No 32
• If there is pressure, where is that coming from?
• Librarians (54)
• Students (38)
• Teachers (27)
• Management (23)
• Researchers (9)

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Project Aims

• license collections of e-books that are highly
  relevant to UK higher education taught course
  students in four discipline areas
• Business and Management studies
• Engineering
• Medicine (not mental health or nursing)
• Media Studies
• evaluate the use of the e-books through deep log
  analysis and to asses the impact of the free at
  the point of use e-books upon publishers,
  aggregators and libraries
• transfer knowledge acquired in the project to
  publishers, aggregators and libraries to help
  stimulate an e-books market that has appropriate
  business and licensing models

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Why the DLA study?

• map the virtual user in real time so we can see
  the impacts very quickly and make changes
  according to the data if we see that the users
  are not using the e-books we can find out why and
  make appropriate changes.
• allow us to base future decisions on real data,
  on a real understanding of what our users needs
  are.
• identify best practice in terms of promotion,
  discovery, access models institutions can
  experiment themselves with different promotional
  methods and watch the effects.
• opportunity to get the business, licensing and
  pedagogic models for e-books right from the very
  start, rather than seek to review and correct
  with the benefit of hindsight.
• allow us to really connect with the users as
  knowledge of what they are doing, who they are,
  how they use e-books and what they want will
  improve the services provided to them

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Where we are now
MyiLibrary

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Ovid
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Challenges

• Licensing
• MARC records
• Selecting the titles within the budget available

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Licensing

• Licensing
• Needed to be progressive rather than restrictive
• The impact on future licensing needed to be
  considered
• Licensing approach differed dramatically
• Defining parts
• Termination clauses
• Incorporation of content in tl materials

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MARC records

• MARC records
• Time delays
• Inaccurate information
• No E-book ISBNs!

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Selection v Budget

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Selection V Budget

• The total collective value of the 136 e-books
  included in selected bids was 2.08 million
  excluding VAT.
• There were 7 media studies e-books included in
  the consultation at a total of 73,266.
• There were 58 business and management studies
  e-books included. The cost of just the top 5
  business and management e-books was over
  362,000.
• In engineering there were 29 e-books in the
  consultation and the cost of the top 7 was
  201,477. However, if you removed one title that
  was over 60k, 18 e-books could be purchased for
  200,688.
• The medicine area included 42 e-books, 30 of
  which cost 300k and the others cost 96,204.

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The final selection

• Media studies 7 e-books, 6 published by Taylor
  and Francis and one by Palgrave, all available on
  the MyiLibrary platform
• Medical 10 e-books all published by Lippincott
  Williams Wilkins, all available on the
  Books_at_Ovid platform
• Business and Management studies 5 e-books
  published by Palgrave and Pearson, all available
  on the MyiLibrary platform
• Engineering 14 e-books published by Elsevier,
  Thomas Telford and Cambridge University Press,
  all available on the MyiLibrary platform
• 36 e-books in total!

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Pricing Models for e-books
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A confusing area

• 80 of the respondents to the Ebrary Survey
  found e-book acquisitions models confusing,
  representing another significant barrier to
  adoption on the part of librarians. This
  indicates that there are lingering insecurities
  among librarians related to the purchase of
  e-books instead of their print equivalents. Even
  if the purchase models and related processes are
  well understood, issues such as whether the
  library owns a digital copy or will have access
  to a digital copy in perpetuity are often still
  gray areas, making the purchase of e-books seem
  risky.
• Publishers and aggregators will increase their
  viability in the e-content marketplace if they
  can distinctly articulate the services and
  options that they can provide to libraries.
• Connaway. L., Wicht. H., 2007. What Happened to
  the E-book Revolution? The Gradual Integration
  of E-books into the Academic Libraries. Journal
  of Electronic Publishing. online 10 (3)
  Available from http//hdl.handle.net/2027/spo.3336
  451.0010.302

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A confusing area

• Models
• Subscription / Purchase
• Lease
• Consortia
• User driven
• One person viewing time
• Multiple concurrent users
• Check in and check out
• Lease / Subscribe to own
• Pay per view
• Chapter level subscription / purchase
• Subject collections / Bundles / Big deal
• Publisher / Aggregator
• Print plus E
• FTE / Banding / Consortia
• POD

• Concerns as identified in the Ebrary survey
• Preservation
• Control of access
• Budgets
• Pricing
• Relevance
• Single user
• Currency
• Overlap
• Remote Access
• Integration
• Technology
• Institutional Repositories
• Interlibrary loans
• Mobile technologies

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Number of Users
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Current e-book users

• more likely to be dependent upon searching other
  libraries catalogues
• more likely to be dependent upon publishers
  catalogues or web sites
• less reliant on following up references on
  reading lists
• less reliant on personal recommendations
• more likely to be dependent on Google or another
  popular web search engine
• more likely to report a worse experience of UCL
  Library Services
• much more likely to be male and more likely to
  be a graduate student, less likely to be a staff
  member.
• Rowlands. I., Nichols. D., Jamali. H. and
  Huntington. P., 2007. What do faculty and
  students really think about e-books? Aslib
  Proceedings New Information Perspectives.
  online 56 (6), 489-511 Available from
  www.emeraldinsight.com/0001-253X.htm

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Models for different users?

• Horizontal information seeking A form of
  skimming activity, where people view just one or
  two pages from an academic site and then bounce
  out, perhaps never to return.
• Viewers - The average times that users spend on
  e-book sites are very short typically four and
  eight minutes respectively. It is clear that
  users are not reading online in the traditional
  sense, indeed there are signs that new forms of
  reading are emerging as users power browse
  horizontally through titles, contents pages and
  abstracts going for quick wins. It almost seems
  that they go online to avoid reading in the
  traditional sense.
• Checking information seekers - Users assess
  authority and trust for themselves in a matter of
  seconds by dipping and cross-checking across
  different sites and by relying on favoured brands
  (e.g. Google).
• Information behavoiur of the researcher of the
  future A ciber briefing paper. 2008

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Your thoughts?

• I believe that my library should cover the costs
  to provide students with access to their course
  texts online, free at the point of use. Go to RED
  Corner
• I believe that my library should provide students
  with access to their course texts online, but
  that the costs should be shared between the
  library, the department and the student. Go to
  Green Corner
• I believe that my library should provide students
  with access to their course texts online, but
  that the library should not have to pay and
  students should be charged. Go to Purple Corner
• I believe that my library should provide students
  with access to their course texts in print but
  that e-book collections should be reference
  focused rather than reading list focused and the
  library should not get involved in e-textbooks.
  Go to Blue Corner

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LUNCH 12.45 13.15
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An environment for change
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FinELib User Research

• A majority of the respondents would be happy to
  give up printed dictionaries and reference books.
  The majority of respondents at universities and
  research institutes would also be happy to give
  up printed journals. The desire to give up
  printed materials has increased not only in
  universities and polytechnics, but also in
  research institutes over the last few years.
• On the other hand, there is little use of
  electronic books. At universities, polytechnics
  and research institutes, about 20-30 do not use
  e-books at all, and at public libraries, the
  figure is over 60. The printed book is
  considered almost irreplaceable as a proper user
  interface and no sector would be willing to give
  it up.
• (FinELib electronic resources - Broad-based user
  research Scientific e-resources have made life
  easier for researcher workers)

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Barriers

• Lack of.
• Knowledge about staff and student information
  behaviour
• Relevant content available
• Academic buy-in
• Coordination between faculty, library,
  technologists
• Central e-book catalogue
• Interoperability between platforms, LMS, VLE,
  Institutional repositories, mobile technologies
• Consistency in creation of reading lists
• Adoption by teaching staff
• Standards for cataloguing
• Innovation in library systems, publisher
  platforms
• Training, information skills, knowledge.

• Students are often just deposited into the
  interface without warning. The catalog is their
  entry point. They were likely looking for print
  books. When they attempt to use e-books they
  expect them to be as easy as print books to
  access. Ebrary survey
• Library users demand 24/7 access, instant
  gratification at a click, and are increasingly
  looking for the answer rather than for a
  particular format Google Generation

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An Environment for Change

• Group discussions
• With so many barriers in the way do you agree
  with Tenopirs findings that e-books will never
  replace print? Yes / No Why?
• What is your utopia for the future of
  e-textbooks? Please discuss in your group and
  write a description of your utopia.
• What are the drivers will push forward this
  utopia? Please discuss in your group and write
  down the top 5 drivers that will help achieve the
  utopia.

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Feedback and Close

• Thank you for coming!
• Do visit the wiki and continue discussions
• DLA event
• E-textbook debate 14th April
• UKSG workshop
• LI show 2008
• www.jisc-adat.com