Internet and Web Advertising

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Internet and Web Advertising

• Where are we in 2005?

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Internet and Web Advertising
Common Ad Sizes Used Today
200 x 200
468x60
468x80
635x60
728x90
250 x 250
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Internet and Web Advertising
125 x 400 160 x 400
125 x 600 160 x 600
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Internet and Web Advertising
Interstitials Less Commonly Used
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Internet and Web Advertising
Pop-Ups Often Blocked
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Internet What Can Be Tracked?

• Number of Ad Impressions Delivered
• Click-ThroughsHow many people clicked for more
  informationWhat is a good click-through rate?
  0.5 - 5

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Web Case Study 1LesbianPersonals.com

• Goal drive traffic and increase memberships to
  site.

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LesbianPersonals.com

• Campaign standard e-mail web banner ad program

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LesbianPersonals.com

• Bonus LesbianPersonals.com sponsored a Perfect
  Match model contest, held on LesbiaNation.com

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LesbianPersonals.com

• 10 LesbiaNation.com members volunteered to became
  contestants and completed an online
  questionnaire, describing themselves and their
  idea of a perfect date.

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LesbianPersonals.com
LesbiaNation.com members voted to pick the
winners of the Perfect Date
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LesbianPersonals.com

• Winner received an all-expense paid date for two.
• They received a camera to photograph the date
• Winner received Premium Membership on
  LesbianPersonals.com for 1 year.

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Results

• LesbianPersonals.com received exclusive branding
  on Model Contest for 2 months.
• Added over 3,500 new members
• Follow up with focus groups to measure increased
  Brand Awareness.

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Web Case Study 2L Word

• Goal drive traffic and increase awareness of new
  season debuting on Showtime.

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L Word

• Campaign standard e-mail web banner ad program

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L Word

• Bonus Online sweepstakes held on
  LesbiaNation.com, giving away the L Word Season
  One on DVD.
• LesbiaNation.com members simply needed to answer
  4 Showtime-specific questions.

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L Word - Results

• Overall banner and e-mail campaign yielded strong
  click-through rate (1.2), as target audience on
  LesbiaNation.com was an exact match for the L
  Word television program.
• Campaign generated 4,677 entries with survey
  information filled out and e-mail captured.

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In Summary

• Engage yourself with the websites members
  Interactivity is HOT today!
• Sweepstakes Online Games ContestsGiveaways
  that are hard to find - unreleased DVDs and CDs
  - autographed items