Internet Marketing

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• Internet Marketing
• Beyond SEO and PPC
• November 13, 2007

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UniquenessEnglish nounThe state or quality of
being unique or one-of-a-kind. From Wiktionary

• What is your Story?

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How big is Internet Marketing

• First 6 months revenue for 2007 10 B
• Projections
• Search marketing will triple in 5 years
• Display advertising will reach 14B by 2012
• Email projected to be above 4B by 2012
• Video ad spending will be 7.1B by 2012
• Social media to 10B by 2012
• Mobile marketing 2.8B by 2012

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• Interactive marketing still lags far behind
  consumer behavior
• 8 in 10 Americans are online
• Usage nearly parallel to that of television
• Marketers currently only allocate 5-10 of their
  budget for digital media
• Recent survey reveals that less than 25 of
  marketers said they were digitally savvy

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• How are you found?

69 Guess or Search
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Top 3 AdWords
Next tier AdWords
Organic Search
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• Search Engine Optimization (SEO)
• is the process of making your website content
  more search engine friendly in an effort to
  increase the search results ranking.

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• Why to consider SEO?
• 75 of active online population uses search
  engines.
• 97 of Google searchers dont click past 3
  pages.
• Study done by Oneupweb found
• First is BEST
• First Month site reached 2nd or 3rd page
  traffic increased 500.
• Number of unique visitors tripled between page
  one and two.
• Unique visitors tripled again in the second
  month.
• Sales 42 increased in first month on page
  one.
• Almost double that in the second month.
• It is critical to do whatever you can to maximize
  your search engine ranking even though it is not
  an exact science.

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• Whats HOT Now?
• Blogging
• 12M readers over 18
• 64 of blogs abandoned each month
• 40 online read a blog last month
• 60 of readers are men
• Average income of 60,000
• The Reasons to Blog
• Increase awareness of your business, products,
  services
• Touch a whole new customer base
• Establish yourself as the expert in the field
• Respond to world events now
• Increases optimization

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• Hotter still?
• Video
• Broadband availability has made this hot
• Video being included in
• search results makes this
• particularly appealing
• Tell your story in 30 seconds
• instead of clicks

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• Increase your footprint on the Internet
• Optimized Press Releases
• Article distribution
• Social networking sites
• Social bookmarking sites
• Viral video
• Sponsored content
• Mobile

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Social Networking
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• MySpace
• Two years ago bought by Rupert Murdoch for 580M
• 200M registered profiles
• 100M unique users per month
• Revenues for 2007 estimated at 1B
• Facebook
• Registering 150,000 new users per day
• 2007 revenues estimated at 150M
• 5 of Facebook purchased for 740M values the
  company at 15B
• Thoughts
• Might be a bigger push into your own social
  network
• WILD, WILD WEST

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• Mobile Marketing
• A lot of money is being funneled into mobile
  marketing
• Style sheets, ring tones, games
• Mobile video
• Need a format winner
• Increasingly use of online and mobile together
• Is your site formatted for mobile?
• Content specific for the medium

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• Google Unveils Mobile Vision An Open Platform
  Named Android
• by Mark Walsh, Tuesday, Nov 6, 2007 600 AM
• HOPING TO SPUR THE GROWTH of the mobile industry
  as it did the Internet, Google
• on Monday announced the launch of a new mobile
  software platform aimed at opening
• up and simplifying the creation of applications
  and services for the cell phone. As part
• of the initiative, Google has forged a broad
  alliance with more than 30 mobile operators
• and handset manufacturers including Sprint,
  T-Mobile and Motorola to build new devices
• and technologies that run on Google's Android
  mobile platform. Noticeably absent from
• the newly formed Open Handset Alliance were
  major wireless players including Verizon
• Wireless, ATT and Apple.
• While the full implications of the deal are not
  yet clear, it will make Google a powerful player
  in the mobile realm as well as in the PC-based
  Internet world, they say.

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• The Paradigm Shift
• Traditional marketing is a monologue
• Mistake in trying to use online tools the same
  way
• Internet media enables 2 way communication
• The main concept isnt awareness it should be
  engagement
• Engagement means getting the prospect involved
  with your company
• Create a memorable relationship
• Engage your customers they might have
  applications you never thought of encourage
  their input.

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Questions! Rick Simmons 267-626-9094 Rick_at_Dinkum
Interactive.com