Heating up the Competition

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Heating up the Competition
Kohls Green Power Effort
Ruirui Zhang Molly Kooiman Courtney Lange
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Kohls Opens 59th California Solar Location
retailers leading solar program continues to
shine
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Solar PowerBuildings
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How it works

• Teamed with SunEdison, North Americas largest
  solar power provider.
• SunEdison pays for the solar panels and
  installation and then sells the electricity
  generated to Kohls on a 20-year contract. This
  removes the high cost of installing and
  maintaining solar panels for Kohls, while
  delivering predictable pricing for the long term.
  
• Is solar power affected by bad weather?
• Yes, solar power needs light to function so on
  stormy days when the clouds are very thick, solar
  production is decreased to around 5-10. When
  this happens the main electricity kicks on. 

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Kohls Green Energy

• A 990-panel, 206 kilowatt solar array will
  generate approximately 50 percent of the stores
  energy.
• Will offset almost 5.7 million pounds of CO2
  during its lifespan.
• Is the equivalent of taking approximately 28 cars
  off the road each year for 20 years
• Generating enough renewable energy to power 5,700
  houses for a year.

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Kohl's is going green

• Kohls has been working on green initiatives
  since Sep. 2007.
• Largest group of retail buildings with an
  Energy Star label
• Kohls solar program is the largest in the world.
  
• Even among retailers ,such as Wal-Mart and
  this solar program is expanding. Wal-Mart started
  the solar power system just one month behind, at
  Oct. 2007).

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• Improving the Brand image of Kohls Kohls is a
  family-focused, value-oriented specialty
  department store furthermore, in consumers mind
  as a truly green retailer which is the difference
  between JC penny and other department stores.
• Consumer concern for the environment
  Concerns for the environment is
  thought to be a priority for many consumers
  today. Kohls are attempting to meet the needs of
  the Green and socially responsible consumers by
  this green movement.

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Why arent other retailers going solar?
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They are!
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Following in Kohls green footstep
Here are some other retailers that are following
the trend of solar paneled buildings Wal-Mart Sam
s Club Costco and more to
follow... But Kohls beat out those retail
behemoths on a solar level.
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Why Kohls does it better

• Solar energy is not all they are doing!
• 100 of trucks transporting Kohls goods from
  the Ports of Long Beach and LA are clean trucks
  fueled by Liquefied Natural Gas.
• Member of EPA(Environment Protection Agency)s
  SmartWay Transport Partnership.
• EPAs energy star label for energy efficiency.
  More than 200 Kohls stores have this rating.
• Plastic recycling program in 2007.
• Reduction of the packaging used to ship
  merchandise.
• Waste prevention.
• Eliminating paper paychecks.

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Questions?
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References

• http//www.businesswire.com/portal/site/google/?nd
  mViewIdnews_viewnewsId20090930005791newsLange
  n
• http//www.kohlsgreenscene.com/Recycling/Recycling
  .html
• http//milwaukee.bizjournals.com/milwaukee/stories
  /2007/09/24/daily27.html
• http//retailindustry.about.com/b/2008/10/01/kohls
  -is-green-and-kohls-has-green.htm
• http//www.green-energy-news.com/nwslnks/clips1007
  /oct07006.html
• http//sites.target.com/site/en/corporate/page.jsp
  ?contentIdPRD03-004397