Business In the Grid: The BIG Project

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Business In the Grid The BIG Project

• Thomas Weishäupl
• Faculty of Computer Science
• Research Lab Computational Technologies and
  Applications
• Rathausstr. 19/9, A-1010 Vienna, Austria Email
  thomas.weishaeupl_at_univie.ac.at
• April 8, 2005

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Team

• Erich Schikuta
• Heinz Stockinger
• Thomas Weishäupl
• Flavia Donno
• Helmut Wanek
• Peter Beran
• Christoph Witzany
• Elisabeth Vinek
• Supported by project number 10547 of the OeNB
  Anniversary Fund.

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Motivation
- Grid development - Requirements forApplications
Economy Business History Needs Preferences
Grid Technology Infrastructure
Internet
- Application of anew infrastructure - New
business models
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Motivation

• Economy
• Better resource usage
• Business models (resource on demand)
• Economic growth
• E-Commerce
• New support for E-Commerce
• Grid
• New product/investments
• Optimization problems
• Resource market

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Motivation - Problems in E-Commerce

• Security
• Protection of personal data and confidentiality
• Authentication
• No disclaiming of an order or delivery
• Minimizing loss of payments
• Usability
• Legal environment, circumstances
• Business models (hen-egg problem, payment method,
  etc.)
• Customer loyalty

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BIG Project Idea
The objective of the BIG project is to understand
the possibilities and needs of doing business in
the Grid infrastructure.
By this project new concepts, business models and
requirements will be found for the markets.
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Internet to Economy Grid to

• E-COMMERCE
• -Security
• -Usability
• -Legal environment
• Business models
• Customer locality(trust, )

• Business EnabledMiddleware
• Trading
• Accounting
• Payment etc.

• Economy PrincipalsIN MIDDLEWARE
• Negotiation
• Guarantees
• Quality of Services
• Auction etc.

Grid Middleware - TO SOLVE HUGE PROBLEMS-BY
SHARING
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Goals

• Market potential analysis and information
  dissemination
• Revisiting of existing (E-)business models for
  the Grid
• Development of novel business models for the Grid

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BIG Project Approach

• Revisiting existing Business Models (A1)
• Literature analysis
• Specific Market AnalysisCooperation with
  Opinion-leaders (A2)
• Personal Interviews
• General Market AnalysisInformation Dissemination
  (A3)
• Pre analysis
• Grid introduction
• Market potential analysis
• Grid library

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BIG Project Approach

• Business to Grid (B2G) Forum (A4)
• Portal for Application Service Providers
• Cooperation (in International Standardization
  Efforts) (A5)
• GGF Participation
• Austrian Grid
• Development of Novel Grid Driven Business Models
  (A6)
• Data Stores for Mobile Devices
• Trusted anonymous data
• Trader Infrastructure with DSE
• Contracting Brokers

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Interview Partner

• Apple Europe
• Muehlehner Tavolto
• Magna Steyr
• WIFI Wien
• MCNC (North Carolina)
• Bundesministerium für Verkehr, Innovation
  Technik
• EC3
• H3G (Drei Austria)
• Sun Microsystems Austria
• Oracle Austria
• Telekom Austria

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Interviews

• IT Leader in Industry
• General questions
• Interviewee
• IT Questions
• Grid Questions
• Preliminary results
• First adaptations in big industry
• Small and Medium size companies have reservations
• even standard components (like .net) not yet
  fully accepted

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Economy Grid Layer Model
recent research
Griddevelopment
Economy Business
Trading Accounting Payment
Business models on Grid
EG4
Business enabled Grid
EG3
dependency
Selling Grid software
EG2
Grid using economic principles
EG1
Time
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BIG Status, Deliverables,

• Economy Grid Layer Model (publication)
• Business in the Grid Dictionary (diploma thesis)
• SET to establish Trust for Business in the Grid
  (diploma thesis)
• Web portal (open issue)
• Mobile clients using transparent storage
  facilities in Grids (seminar work)
• Ecard Certificates
• Project term January 2004 December 2005

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Cooperation

• The interview series should be extended to more
  business domains such as bio-medical, pharmacy,
  oil, etc.
• People are welcome to help identify contact
  persons as well as run some interviews
• New business models and demonstration projects
  are possible

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Thank you!

• big-discuss public mailing listand more details
  on
• http//www.cs.univie.ac.at/big
• Thomas Weishäupl
• thomas.weishaeupl_at_univie.ac.at

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Definitions

• Economy
• activities related to the production and
  distribution of goods and services in a
  particular environment
• correct and effective use of available resources
• E-Commerce
• business communication and transactions over
  networks and through computers
• Business Model
• describes the operations of a business including
  the components of the business, the functions of
  the business, and the revenues and expenses that
  the business generates
• Grid
• ALL ABOUT RESOURCE SHARING

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Project Deliverables

• Web portal
• Literature presentation
• Online Surveys
• Online Grid Course / Introduction
• Portal for Application Service Provider
• Project Report
• Literature analysis
• EG Layer Model
• Interview Protocols
• New Business Models
• Application Descriptions