AMD%2050x15%20Initiative

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AMD 50x15 Initiative

• Dan Shine
• Marketing Director
• Russian Economic Forum
• London
• April 11, 2005

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AMD Overview
A leading global supplier of innovative
semiconductor solutions for the personal and
enterprise computing, communications and consumer
electronic markets
Founded 1969 Headquarters Sunnyvale,
California Employees 15,800 worldwide Sales Mix
78 international

• 2004 Revenue 5 billion
• 2004 Q4 Revenue 1.26 billion
• Flash Memory 504 million
• Microprocessors 730 million
• Other 30 million

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AMD Leadership Opportunities
Establish MirrorBit technology as thenext
industry standard in Flash memory
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Our Philosophy Customer-Centric Innovation
Customers are at the center of everything we do
Expand connections with customers, partners and
end users
Enable meaningful customer differentiation at
ever-declining costs
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Enabling a New Global Population of Tech-Capable
Consumers

• Deliver affordable, accessible Internet
  connectivity and computing capabilities to 50 of
  the worlds population by the year 2015
• 85 of the worlds population does not have
  Internet access due to affordability and
  infrastructure constraints. This presents a huge
  opportunity for AMD to address the needs of
  billions of people around the world
• Empowering a new, global generation of
  tech-enabled citizens

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AMDs 50x15 Initiative

• Good Business
• Create economic opportunities
• Change the World
• Accessible hardware platform
• Simple, Accessible, Empowering technology
• Customer-centric focused
• Geo-sensitive approach
• Targeted solutions for high-growth markets
• Partnering with governments, mfgs., distribution
  financial institutions
• Integrated, end-to-end ecosystem
• More than technology alone
• Includes packaging, distribution, service,
  support and microfinancing

Principles for Success
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How will the world communicate in 10 Years?
In 10 Years You will...

• Easily send e-mail even if you cant type or
  spell
• Instant message (IM) with someone who doesnt
  speak your language
• Know children who currently have never heard of
  long distance or even phone number
• Never have to relearn an interface. It will
  adapt to you.

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What will the world use to communicate in 10
Years?
In 10 Years Youll Use

• Disposable Voice-based computers and wireless
  phones without a display or keyboard
• Solar-powered laptops connected to Local
  Village uplinks to the world
• Universal translators in every conceivable
  application, from note-taking to navigation,
  reading to romance
• Small, foldable displays with gigabytes of memory
  and wireless built-in, constantly recording high
  definition educational, governmental, political,
  and entertainment-oriented content

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How we started

• Launched 50x15 Initiative in January 2004 at the
  World Economic Forum (WEF) annual meeting
• Launched Personal Internet Communicator (PIC) in
  India in October 2004, The Caribbean in December
  2004 First proof point of 50x15

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Personal Internet CommunicatorA New Product
Category

• PIC is an affordable consumer device designed to
  provide managed Internet access for people in
  global, high-growth markets.
• The PIC is designed to be high-quality,
  affordable and easy to use for first-time
  technology users.
• Complete, User-Friendly Solution The PIC offers
  a suite of productivity tools that enables
  improved communications and opportunities for
  furthering education.