Conformity - PowerPoint PPT Presentation

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Conformity

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Conforming because we believe that others' interpretation of an ambiguous ... Q: What happens when there is direct pressures to conform? ... – PowerPoint PPT presentation

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Title: Conformity


1
Lecture
  • Conformity

2
Conformity
  • Definition Change in Behavior or belief from the
    result of real or imagined pressure from others

3
Conformity
  • Sherif (1936)
  • The Autokinetic Effect

4
Why do people conform?
  • One answer concerns the ambiguity of the
    information

5
Informational social influence
  • Others are a source of information
  • Conforming because we believe that others
    interpretation of an ambiguous situation is more
    correct than ours and will help us to choose an
    appropriate course of action.

6
Informational social influence
  • Asch Test of informational influence
  • A B C St. line

7
Normative social influence
  • The social pressure of other people, to be
    accepted, leads us to conform in order to be
    liked and accepted by them

8
Conformity
  • Private Acceptance
  • Public Compliance

9
Conformity
  • Sherif ambiguous suggests informational
  • Asch lack of ambiguity suggests Normative

10
Conformity
  • Q What happens when there is direct pressures to
    conform?
  • Obedience extent to which one agrees to a
    specific demand or request

11
Obedience
  • Stanley Milgram

12
Obedience
  • Factors that moderate obedience
  • Closeness and legitimacy of experimenter
  • Emotional distance from the victim

13
Reactance Theory
  • Use of force can backfire we REACT against it

14
Reactance Theory
  • Three types of reactions
  • React against being told not to do something by
    doing it
  • Threatened behavior becomes more attractive
  • Aggression is aimed at person telling you not to
    do the behavior
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