MKTG 420 PowerPoint PPT Presentation

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Transcript and Presenter's Notes

Title: MKTG 420


1
CONSUMER BEHAVIOR
  • MKTG 420
  • Professor Frank Pons
  • Fall 2004

2
Potential Sources and References forConsumer
Behavior
  • Association for Consumer Research.
  • - site www.acrweb.org
  • References (Advertising Age, Marketing
    Magazine, Business Week)
  • Websites for Commercials (Data bases).
    AdCritic or Agencies, Ex 1 2 3 4
  • Magazines (Old or fake).
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