MKTG 420

1
CONSUMER BEHAVIOR

• MKTG 420
• Professor Frank Pons
• Fall 2004

2
Potential Sources and References forConsumer
Behavior

• Association for Consumer Research.
• - site www.acrweb.org
• References (Advertising Age, Marketing
  Magazine, Business Week)
• Websites for Commercials (Data bases).
  AdCritic or Agencies, Ex 1 2 3 4
• Magazines (Old or fake).