Email and Solicitation Letters

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E-mail and Solicitation Letters

• Introduction to Technical Writing
• ENGL 2311
• By
• Paul Watson
• Summer II 2008

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Effective Emails

• Effective emails should serve the purpose
  intended by the sender Increased Sales Customer
  Relations Prompt Replies.
• Effective emails are not mistaken for spam.
• Subject Lines Avoid generic subject lines like
  Hi. Use specific information shared between you
  and sender to avoid being a spam Meeting at
  English bld.
• Avoid using the word Free in the subject line.
  

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Effective Emails

• Keep the Email content short.
• Use short sentences.
• Use bulleted points if the content is complex.
• Avoid using UPPER CASE LETTERS, unless intended,
  its treated as shouting.
• Emails are public documents, avoid using harsh,
  abusive language and expressing emotions.
• Dont forward a message to another person without
  the writers permission.

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Sales Letter Hook Line and Sinker

• Many sales letter fail not because of content,
  but structure Helen Berman.
• The Hook This should cater specifically to the
  intended receiver. The first two lines are
  important. The goal of the first line is to get
  the email to be read. Make it personal. Refer the
  receiver by their name.
• Line This should contain benefits. The most
  important content of a sales letter is its
  benefits.
• Sinker Tell the reader specifically what you
  want them to do. Example Buy this product,
  subscribe to the mailing list, ask for a free
  sample.

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