Strategic Uses of Information Technology

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Strategic Uses of Information Technology

• Chapter 3
• Information Systems Management In Practice 6E
• McNurlin Sprague

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Introduction

• Strategic uses of IT means having a
  significant, long-term impact on a firms growth
  rate, industry, and revenue.
• Whither the Internet Revolution?

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Introduction
4
Introduction

• Episode Two Profitability Strikes Back
• CASE EXAMPLE Grainger

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WORKING INWARD Business to Employee
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WORKING INWARD Business to Employee

• Managing an Intranet
• CASE EXAMPLE BearingPoint

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WORKING INWARD Business to Employee

• Fostering a Sense of Belonging
• CASE EXAMPLE Wire Nova Scotia

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WORKING OUTWARD Business to Customer
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WORKING OUTWARD Business to Customer
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WORKING OUTWARD Business to Customer

• Being an Online Customer
• CASE EXAMPLE A Day in the Life of an E-lancer

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WORKING OUTWARD Business to Business

• Working with Co-suppliers
• CASE EXAMPLE General Mills and Land O Lakes

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WORKING OUTWARD Business to Business
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WORKING OUTWARD Business to Business

• CASE EXAMPLE
• Sara Lee Bakery Group

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WORKING OUTWARD Business to Business

• Becoming a Customer-Centric Value Chain
• CASE EXAMPLE Dell Computer

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WORKING OUTWARD Business to Business

• Pros and Cons of Demand-Pull
• Getting the Back-End Systems in Shape