Digital Publishing Create once, output many'''

1
Digital PublishingCreate once, output many...

• Andrew Crisp
• Director
• Infogrid Pacific Pte Limited

2
More information ...

• All the mentioned technologies can be seen in
  action
• Please contact me for a demonstration
• Andrew Crisp
• Infogrid Pacific Pte Limited Auckland Office
• 09-361 3071 / 021 654 397
• andrew_at_infogridpacific.com
• Or visit our website www.infogridpacific.com

3
CEO Interviews - Quick Summary

• Focusing on digitization current and backlist
• Requests for content in new ways
• New marketing initiatives
• eBooks new category
• More resources for marketing as a result of
  digital
• Following the lead and learning from parent
  company experiences
• Electronic file management / Data Warehousing
• Parent company infrastructure
• Retailers slow on uptake in NZ
• Hardware/readers yet to be introduced
• DRM experimentation

4
Who is Infogrid Pacific?

• Singapore registered, production in Pune, India
• NZ Directors, gt50 NZ owned
• Experienced team of 10 years
• Digital publishing software development
• Extensive digitization/conversion facilities
• 40,000,000 pages over the last 12 years
• Worked with every major Publisher around the globe

5
Our Focus

• XML Technologies
• XHTML
• Production systems for Publishers
• Trade, Academic, Journal
• Data Warehousing / Distribution
• Archival systems
• New Publishing technologies
• Large and small
• Enterprise
• SaaS (Software as a Service)?

6
What are IGP currently working on for Publishers
- eFormats

• Digitization services of back list books
• Trade, advanced Trade, Academic Specialty
  (Law)?
• PDF's to eBook conversion
• Experimental and commercial eBooks
• Testing and appraising of reader devices
• Tagging digital content for new business models
• Frontlist production from manuscript 'p' and 'e'

7
What are IGP currently working on for Publishers
- Technology

• Digital production software
• Create once, publish many.
• Distribution and commerce solutions, including
  online subscriptions
• Education courseware and custom book creation for
  students
• Online marketing and promotion software for
  Publishers
• ePub validation software and readers

8
Core Focus - A Long Term Content Strategy

• Not a one off publication from a single purpose
  digital file.

Content XHTML
Create Once
Processor
PrintPDF
eBook
Screen PDF
SCORM
Custom Book
CD-ROM
Publish Many
Web
POD
Future...
9
What's driving new digital publishing tools?

• Current and emerging technologies
• Internet / Mobile
• eBooks / Portable Readers
• Print on demand kiosks
• The need to be ready for today's markets, and
  tomorrow's emerging technologies.

10
What does digital publishing offer the print
publisher?

• Republish your print content in new ways
• eBooks, Web and mobile, future devices and
  formats
• Print on demand, large format editions
• Distribute your content in new ways
• Sell eBooks online, subscriptions
• Provide sample chapters online (browse a book)?
• Custom book build (content remix/content
  objects)?
• Distribute your content via digital mediums
• Social networking sites
• Websites / Blogs

11
Getting started in Digital Publishing
12
Getting started... small steps.

• 'e' and 'p' publishing can happen in parallel
• Gain knowledge and experience, experiment!
• Outsource 'e' to a credible service provider in
  early stage
• Resist investment in technologies at this stage
• Bring in-house when the numbers stack-up
• Ask how can 'e' formats help grow 'p' sales?
  ...and vice versa
• Ask how your printed content can be re-purposed
  to generate new revenue streams?
• Think reader experience

13
The Building Blocks of Digital Publishingfor
Long Term Content Strategies
14
The Building Blocks of Digital Publishing

• The Base XHTML file format
• Your 'Publisher Specification'
• Vendor selection Retro Digitization
• Selecting your content
• Retro digitization process overview
• Output processing eFormat creation
• Front List production tools
• Common issues

15
The XHTML File Format

• The most crucial component to harness the
  benefits of Digital publishing
• Digital files - Comprises of two parts
• The Content (words and links to images etc)?
• Content is 'tagged' in the file
• Header, paragraph, footer etc
• A Stylesheet (how the content is to be presented
  visually)?
• The stylesheet is also know as a Cascading
  Stylesheet (or CSS)?

16
How does XHTML Work?

• The display device loads the content file
• Then applies a look and feel as defined by the
  stylesheet
• The stylesheet defines
• Page view size
• Font, size, colour and weight
• Text flow of the page
• How an image is displayed, plus more...
• With XHTML, add a stylesheet, and you can output
  to any format or 'look' with relative ease.

17
Core Focus - A Long Term Content Strategy

• Not a one off publication from a single purpose
  digital file.

Content XHTML
Create Once
Processor
PrintPDF
eBook
Screen PDF
SCORM
Custom Book
CD-ROM
Publish Many
Web
POD
Future...
18
The Building Blocks of Digital Publishing

• The Base XHTML file format
• Your 'Publisher Specification'
• Vendor selection Retro Digitization
• Selecting your content
• Retro digitization process overview
• Output processing eFormat creation
• Front List production tools
• Common issues

19
Your 'Publisher Specification'

• Provides the 'rules' of how your XHTML is
  produced
• Provides guidelines and in-depth details on how
  your eFormats are displayed for specific devices
• An evolving specification
• Modified for new readers, formats, styles
• Goes 'hand in hand' with your XHTML files when
  outsourcing format creation
• An investment saves you time and money

20
The Building Blocks of Digital Publishing

• The Base XHTML file format
• Your 'Publisher Specification'
• Vendor selection Retro Digitization
• Selecting your content
• Retro digitization process overview
• Output processing eFormat creation
• Front List production tools
• Common issues

21
Vendor Selection Retro Digitization (Back List)?

• Many vendors to choose from
• Services vary, as does the quality
• You need a vendor who understands publishing
• Progressive, innovative, understands the market
  trends and opportunities for publishers
• Consultative approach
• Initially there is much to cover
• Warranty on work undertaken a must

22
The Building Blocks of Digital Publishing

• The Base XHTML file format
• Your 'Publisher Specification'
• Vendor selection Retro Digitization
• Selecting your content
• Retro digitization process overview
• Output processing eFormat creation
• Front List production tools
• Common issues

23
Selecting your content

• Be selective in your digitization
• Think Sales revenue / ROI
• Retain distribution rights?
• Back List availability always on the shelf
• Look for new business opportunities
• New partnerships / New markets
• Experimental / new ideas

24
The Building Blocks of Digital Publishing

• The Base XHTML file format
• Your 'Publisher Specification'
• Vendor selection Retro Digitization
• Selecting your content
• Retro digitization process overview
• Output processing eFormat creation
• Front List production tools
• Common issues

25
The Digitization Process in 3 Steps

• Content supplied from publisher
• Print ready PDF file
• Hardcopy delivered by courier
• Extraction of Content
• PDF software processed/manual
• Hardcopy scan and OCR
• XHTML Markup
• Create XHTML file
• Process images and non-text elements

26
The Raw Materials

• An XML file
• Images and non-text components
• No stylesheet applied
• Ready to publish many...
• Average US120-150

27
The Building Blocks of Digital Publishing

• The Base XHTML file format
• Your 'Publisher Specification'
• Vendor selection Retro Digitization
• Selecting your content
• Retro digitization process overview
• Output processing eFormat creation
• Front List production tools
• Common issues

28
eFormat creation

• XML file/s imported
• Images and non-text components linked
• Publisher's Specification selected based on
  output format
• Export format via processor (semi automated)?
• Check for compliance and target reader experience
• Small tweaks where/if required
• Delivered to Publishers for approval, ready for
  distribution
• Average US5-7

29
The Building Blocks of Digital Publishing

• The Base XHTML file format
• Your 'Publisher Specification'
• Vendor selection Retro Digitization
• Selecting your content
• Retro digitization process overview
• Output processing eFormat creation
• Front List production tools
• Common issues

30
List Production Tools

• Allows a manuscript to be imported directly into
  a production environment for eFormats
• Converts and stores all data in a XHTML base file
• Provides editorial and layout tools
• Creates eBook formats (and print) based on a
  Publishers Specification on demand
• Includes Digital Asset Management and other
  content management services
• Available as standalone software, or as a service

31
Front List Production Tools

• For many experimental
• Low cost option software rental
• Speed to market increased
• Reduction of production costs by up to 75
• Running in parallel with current workflow
• Creating eFormats on demand for commercial use
• Online tools for experimental

32
The Building Blocks of Digital Publishing

• The Base XHTML file format
• Your 'Publisher Specification'
• Vendor selection Retro Digitization
• Selecting your content
• Retro digitization process overview
• Output processing eFormat creation
• Front List production tools
• Common issues

33
Common Issues - Design considerations

• Where 'e' is an adaptation of 'p'
• 'e' and 'p' will generally demand different
  design values and treatment
• Graph or table
• Seldom will the two editions match
• The Publisher Specification can establish a 'look
  and feel' for the eFormat versions
• Every book is different, and sometimes requires a
  slightly different approach

34
Common Issues

• eBook Reader compatibilities
• ePubs produced to specification
• Readers standards driven, not necessarily
  implemented
• Image displays, Sony v's Stanza
• Software and Hardware
• Compatibility issues
• Display issues
• Smooth out as the technology and standards evolve

35
With Digital Publishing...

• You can get to new and existing markets faster
  ...
• With less expensive production ...
• And with more flexibility ...
• Resulting in a more profitable business ...
• And a content strategy for the future.

36
Protect your Brand

• Attention to detail is the key to achieve a high
  quality eFormat that readers (the human kind)
  will thank you for!
• Publish for the reader
• Quality products will stand out

37
More information ...

• All the mentioned technologies can be seen in
  action
• Please contact me for a demonstration
• Andrew Crisp
• Infogrid Pacific Pte Limited Auckland Office
• 09-361 3071 / 021 654 397
• andrew_at_infogridpacific.com
• Or visit our website www.infogridpacific.com