Viagra Acquisition Program

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Viagra Acquisition Program Concept Presentation
December 01, 2008
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Youre this close
Recognizing that you might have ED and doing
something about it is a long, slow process. It
can take 18 months for guys to finally get
themselves to talk to the doctor about ED. Once
they do, though, its a quick trip to the
pharmacy and suddenly what theyve agonized over
for months and months turns into BSEs. We want
to shorten that lengthy wait. We want to make
guys see this piece of communication, which they
will receive after they have already taken some
action, not as another glob of information they
can then sit on for another 6 months, but as a
way out of the fog because the end of their
worries is near. That theyre this close to
better sexual experiences. This concept
features a man and woman who are this close in
lots of ways.  It has a playful visual tone, what
weve come to expect from recent VIVA TV ads. And
the copy lets these guys realize how close they
are now that theyve reached out to VIAGRA.
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Youre this close.
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The tough part is over. Youve admitted you may
have ED. Well, lots of guys do. In fact, 50 of
men over 40 experience ED to some degree.
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Its easier than you think. Can a pill really
fix something that seems so complicated? It sure
can. VIAGRA can help men with ED enjoy more
satisfying sexual experiences. Its proven to
help men with all degrees of ED get and keep
harder erections. 
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Youre one conversation away.  Dont worry, you
wont be the first man to talk to your doctor
about ED. And you certainly wont be the last.
Heres how to get in and get out quicklywith
your dignity in one piece.
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Doctor
Having ED makes a man feel alone. Less man than
other men, and isolated from his partner. This
approach is built around reassuring men who have
ED that they are not alone, and telling it to
them in a way that really brings home the
universality of their condition.  It uses the
statistic that 50 of men over 40 have ED -- to
pave the way for men to be even more comfortable
about having a conversation with their doctor.
Its informative and disarming at the same time,
talking the way one guy would talk to another to
convince him of his point of view. Visually we
will feature our vital, energetic VIVA
men/couples interspersed throughout, as well as a
doctor, who plays a prominent role.
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If 50 of men over 40 have some form of ED,
its entirely possible your doctor may have it
too. Talking to your doctor about ED and
Viagra may not be as awkward as you think.
Before you know it, youll be on the way to
better sexual experiences.
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74 of men are embarrassed to talk to their
doctor about ED. See? Youre perfectly
normal. Most often, it will be a short,
non-intrusive conversation with your doctor as he
has probably already had multiple conversations
about ED already. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Vivamus pharetra
mauris nec leo. Quisque eleifend neque ut mauris.
Image of pie being cut, womans hands with a
knife, mans hands holding a plate. The pie is
cut to show 74 remaining, a photographic pie
chart that ties to the claim to the right.
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25 million men have ALREADY been helped by
Viagra, Translation you could be
next. Viagra is Americas most trusted ED
treatment. With 10 years of safe, proven results.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Vivamus pharetra mauris nec leo.
Quisque eleifend neque ut mauris.
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Men
Men with ED can feel like their entire manhood
has been compromised. As if that wasnt bad
enough, the idea of going to the doctor to treat
it can breed a sense of inertia and I cant do
this.  This idea resurrects the maleness that
lies dormant in these men by celebrating the
unique male abilities, talents and challenges
that are truly remarkable. It leverages these
strengths, shared by all mankind, to inspire
these guys to take action with the rallying cry,
you can do this. The tone is celebratory and
lighthearted, but without minimizing any of the
anxieties surrounding ED.  You will see men at
their best, and the women who love them for it,
in true VIVA fashion.
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You can endure a shopping spree. You can do
this. Youve tackled some pretty major
challenges as a guy. Let better sexual
experiences be another one.
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You can grab a 5/8 wrench by feel. You can do
this. YOURE NOT ALONE. In fact, 50 of men
from 40-70 experience some form of Erectile
Dysfunction. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Vivamus pharetra
mauris nec leo.
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You can nail medium rare with pinpoint
precision. You can do this. VIAGRA CAN
HELP.Viagra is Americas most trusted ED
treatment. With 10 years of safe, proven
results. Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Vivamus pharetra
mauris nec leo.
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Image of man and woman enjoying dinner outside in
Viva spirit, a segue from the previous image of
the meat being cooked on the grill.
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Icebreaker
Frozen. Withdrawn. Trapped. Not themselves when
it comes to sex and perhaps sometimes life in
general. But it doesnt have to be that way.
If men with ED can break the ice, they can set
themselves free. They can warm up in more ways
than one. This concept encourages men to have a
conversation with their doctor, and focuses on
doctor discussion ice-breakers as entry into a
testimonial-like approach that takes men from a
gray (BW) setting to a rich, vibrant world full
of possibilities. The cover of this brochure can
be BW, a man trapped behind ice. The interior
can be different men in a variety of settings,
and it can be warm and colorful. Its like The
Wizard of Oz. And each page can be a different
ice-breaker testimonial to follow the stories
aspect of Viva.
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