Phillip Beggs

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Communication Marketing Public Relations

• Phillip Beggs
• District Communications Chair

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Promoting Rotary Clubs through the Media
So where do we start?
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Promoting Rotary Clubs through the Media
Karen Coleman Broadcaster and Journalist
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Promote your business through the Media

• KAREN COLEMAN BROADCASTER JOURNALIST

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Your Aim?
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A Strategic Approach
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Familiarise yourself with Media outlets

• Do your homework

• Radio
• Papers
• Television
• Magazines
• Trade outlets
• Free Sheets
• Online outlets

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See your story from the Medias perspective

• Your story Their story

• Why would they be interested in my Rotary Club?
• Whats interesting about my Rotary Club?
• Would I listen to a story about my Rotary Club?

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Work out your pitch

• Your Pitch

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Dont give up!

• Perseverance

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Personal contacts make a huge difference

• Build Your Contacts

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Online promotion

• The Web

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