Joint programmes with student eyes recruiting students

1
Joint programmes with student eyes recruiting
students

• Federation of Estonian Student Unions
• Raul Ranne

2
Recruiting students

• Focus on attracting both new and already studying
  students
• National and international students
• Potential prospective students

3
What do students want?

• Something new
• Quality
• Practical output
• Flexibility
• Good study environment
• Stability
• Accessibility

4
Challenges

• Commodification of education
• Equal opportunities
• No practical output
• Programs offering nothing new
• Myths

5
How to advertise?

• Many ways to advertise but what is the message we
  want to get across?
• What do students gain?
• Why should students choose joint programme?
• Prestige of joint degree
• Practical output

6
Study environment

• E-learning
• Multicultural environment
• International programmes
• Credit transfer
• Quality and prestige

7
Helping students choose

• Focus on strengths
• and differences
• Easily understood
• Accessible information
• Effective usage of Internet
• Student counselling
• Language courses
• Do we need aggressive marketing campaign?

8
Key to successful joint programmes

• Helping students choose
• Accessibility
• Quality
• Cooperation
• Gathering feedback from students
• Student counselling

9
Thank you ?