hanno1mlcmich'edu

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Mackenzie L. Hannon

• hanno1ml_at_cmich.edu

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Table of Contents

• Philosophy Statement
• Career Goals
• Resume
• Skill Sets
• Academic Work
• Letters of Recommendation
• Transcripts
• Certificates
• Awards
• References

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Philosophy Statement

• I believe that
• You have to have great looking displays at all
  times this is your best form of advertising
• You only have a few seconds to capture someones
  attention and keep it. That is why I think it is
  so important to have the best displays and
  marketing tools in place at any given time.
• Trying new things, being creative and stepping
  out of the box will allow for more unique window
  displays
• Knowing your target market is key in being a
  successful retail organization
• It takes hard work and understanding among your
  team in order to be successful and effective

• Career Goals
• In two years.
• I would like to hold a leadership position
  within a retail organization that will allow me
  to use my creativity in the visual merchandising
  field
• I would like to hold a position where
  I can be creative and work with a team to
  accomplish goals and meet companys needs
• I would like to continually expand my knowledge
  in the fashion industry

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Skill Sets

• Merchandising
• Experienced in trend forecasting and target
  market research
• I understand and am able to apply the principals
  and elements of design to my work
• I have had practice with creating window
  displays, both large and small, as well as
  countertop and sales floor set ups
• Knowledgeable of the product life cycle and how
  to apply it to the fashion industry
• Computer Skills
• Able to operate both a MAC and a PC
• Knowledgeable in Adobe Illustrator, Photoshop,
  and Kaledo Systems
• Knowledgeable with all facets of Microsoft Access
• including creating databases with Access and
  Excel
• Personal Management
• Responsible and dependable
• Adapt to new setting and surroundings quickly
• Able to have time management and good
  communication skills.

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Fantastic Finds Bridal SalonInternship

• During my internship I was responsible
• for completing a number of learning
• objectives, some of them were the design and
  production of a large window display, interior
  visual merchandising, sales event preparation,
  dressing mannequins and dimensional forms,
  sitting in on a buying function, as well as
  developing my public relations skills.

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Fantastic Finds Bridal Salon
These are examples of dressing and preparing
mannequins and dimensional forms
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Fantastic Finds Bridal Salon
These are some examples of preparing for trunk
shows and fashion shows
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Fantastic Finds Bridal Salon
These are some examples of my work on display
cases and interior presentations
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Visual Merchandising

• In this class we studied the principles and
  practices of effective merchandise
• presentation and display including techniques,
  resources, and evaluation. These are some
  examples of the windows that my group created.

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Visual Merchandisingwindow displays
Along with two group members we created this
Institutional window display to promote Womens
Heart Health, through Diet Coke
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Visual Merchandisingwindow displays
Along with two of my group members we created
this promotional window display to promote the
store Maurice's
For our last window display we created this
large window display to promote Expeida.com
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Fashion Merchandising Trend Forecasting

• This class was an introduction to the
  merchandising function emphasizing fashion as a
  process and product. The key concepts were the
  fashion cycle, fashion adoption, production and
  distribution of fashion goods and services. These
  examples are my trend forecasting and market
  research.

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Fashion MerchandisingTrend Forecasting Trend
Boards
Women's Fall 2009 Fabrication Board
Womens Fall 2009 Color Board
Womens Fall 2009 Silhouette Board
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Apparel Design Analysis

• This course focused on the apparel design
  process. With emphasis on the aesthetic
  component, including application of art elements
  and principles to visual design. Fashion as a
  process and product. Here are examples of what I
  used for the elements of design project.

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Apparel Design AnalysisPrinciples and Elements
of Design
Rhythm
Radiation
Balance
Harmony
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Computer Aided Design

• This course focused on the development and
  production of textile and apparel designs and
  patterns using Adobe Illustrator and Photoshop.
  Using those programs I developed a womens fall
  Rock N-Roll line as well as patterns and
  designs for the line, here are a few examples
  from the line.

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Computer Aided Design
Womens Fall Rock-N-Roll dress wear with color
and print
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Computer Aided Design
Womens Rock-N- Roll accessories Line
Women's Rock-N-Roll sleepwear collection
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Advanced CAD

• This course focuses on apparel design and
  production techniques using more advanced
  computer systems and CAD software such as Kaledo
  print, weave and style. I also worked on
  E-Portfolio development and CAD related career
  exploration. Here are some examples of prints I
  cleaned and worked on to perfect the look of it.

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Advanced CAD
Blur stretch
Reduced
Original Tonal Print
Key color
Final Cleaned Image
This is the process of cleaning a tonal print.
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Advanced CAD
This is an example of creating different colorways
This is the original Print
These are examples of the colorways I created
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Textile Analysis

• This course emphasized the importance of
  standardized testing and quality control of
  textiles and fabrics for a specific end-use and
  serviceability. Here is an example of my
  technical data sheet that represents the
  structural and performance attributes of my
  fabric that was tested in several areas for the
  end-use of a summer skirt.

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Textile Analysis
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Retail Buying

• This course focuses on the fundamentals of the
  fashion buying function, practices, procedures,
  and techniques including merchandising
  calculations and computer applications. Here is
  an example of my 6 month plan using an Excel
  Document as well as the memo I prepared for the
  outcome of my figures.

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Retail Buying
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After analyzing my numbers I composed this memo
for a budget request.
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Personal Selling

• This course focused on the analysis of the field
  of personal selling as a vital element of the
  promotional efforts of the firm. Here are the
  strategies we learned for effective selling
  methods.

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Personal SellingPersonal Selling Strategies

• Using LAER
• L - Listen
• A -Acknowledge
• E -Explore
• R Respond

• Presentation Process Solution
• Using FAB
• F- Features
• A - Advantages
• B - Benefits

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Letter of Recommendation
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Letter of Recommendation
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Letter of Recommendation
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Awards and Certificates
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