Title: Energy and Environment factors impacting the competitiveness
1Energy and Environment factors impacting the
competitiveness case UPM
- Anja Silvennoinen
- Vice President, Energy
- 31.3.2006
2World's leading graphic papers producers
3UPM
UPM's annual electricity consumption is about 18
TWh corresponding with production of 1,5 times of
modern new 1600 MW nuclear power plant Use of
mill site fuels and heat is bout 34 TWh Energy
cost are a significant cost factor
4INTRODUCTION UPM cost structure- Energy costs
are about 9
UPM cost structure (2004)
Not only wood and energy but also labour,
chemicals, other raw materials See also CEPI
Sustainability Report 2005 on www.cepi.org
Total costs 8,500 million(excluding
depreciation)
5Use of electricity in 2005
Use of fuels and heat 34 000 TWh
Use of electricity 17 300 TWh
own and co-owned resources
6A joint non-profit company for electricity
generation
Shareholder
Shareholder
Shareholder
Shareholder
Shareholder
Shareholder
Shareholder
Each shareholder has an individual amount of
shares
Shareholder will get electricity at production
cost and in accordance to their relative share
ownership
Jointly owned electricity generation company
100 ownership on power plants
- Efficient way to shareholders to enter capital
intensive electricity generation where - electricity to shareholders is on a production
cost basis - shareholders have the share equity on their
balance sheet (equity accounting method by IFRS)
7UPM's CO2 emissions have dropped 25 during last
ten years
8UPM AND THE NEW BUSINESS ENVIRONMENTRapidly
increasing cost of production inputs
especially energy
Index 2004100
Energy market prices have increased significantly
more than other costs
9ENERGY MARKET DEVELOPMENT IN EUROPE European
electricity markets - Price development
CO2, /tn
Energy, /MWh
CO2
Brent
EEX Western Europe electricity exchange
Nord Pool
Emission Trading
Source Reuters
10UPM press releaseMarch 8, 2006
- UPM to start an extensive programme to restore
its profitability, Efficiency improvement will
involve all divisions and functions - "At the same time, the cost of production inputs
has dramatically increased and Asian and South
American competition has entered the market. In
this kind of business environment sustainable
profitability improvement requires new kind of
thinking and more drastic measures than before,"
says Jussi Pesonen, President and CEO of UPM." - Regarding UPM's plan to invest in a new paper
machine producing magazine (SC) papers in
Continental Europe, the investment decision has
been postponed to a later date. Energy price and
availability and other infrastructure issues are
still open and UPM will prioritize the company
profitability programme launched today .
Big investment project in Europe postponed partly
due to unpredictability of energy price
development
11Promotion of green electricity has increased
green power's prices
Measures vary country-by-country but all include
guaranteeing high price for green electricity
generation paid by all consumers of energy
pushing up costs of energy use
- Measures increase energy producers' ability to
pay for wood based fuels this will have an
impact to fiber and wood availability. - Promotion of biofuels will accelerate the price
and availability issues further
12Using wood in paper production generates more
employment than energy use
Source CEPI, 2004
13Analysis
Paper and pulp price is global market price and
industry cannot transfer EU specific cost
increases to end product prices
- The competition on energy markets is not
functioning - well functioning market needed faster than
present idea of completion of liberalisation - increased competition in production
- more interconnection capacity
- enhance possibilities to independent power
production (like industry's JVs) - re-regulation is not a solution
- High uncertainty concerning further development
of energy policy - competition on the market
- access to markets and sites for energy production
units - policy measures that distort competition
- overlapping measures like EUETS, taxation,
certificate schemes, feed-in tariffs an other
subsidies to renewable energy all aim to same
direction i.e. reducing CO2 emissions and all
distort the competition on energy markets and
together accelerate the unfavorable development - .
14Analysis 2/2
Paper and pulp price is global market price and
industry cannot transfer EU specific cost
increases to end product prices
- Promotion of renewable energy can distort both
energy and wood raw material market - Support mechanisms should be designed so that
they don't distort the wood markets and
availability of raw material by causing unfair
competition and price rise - Support mechanism should not interfere with
competitive price formation on energy markets - Climate change policies and measures that are
implemented only at EU level, mainly increase
production costs of European industry without
having a truly global response to greenhouse gas
reduction - global approach
- based on BAT type of approach (already in NAPII)