Dancing With Your T.V.

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Communication and information technology
exhibition conference
Dorit Inbar
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The Council of Cable TV Satellite Broadcasting
Dancing With Your T.V.
Interactive Television from the Regulators
Point of View
Dorit Inbar, ADV.




Chairperson
The Council of Cable TV Satellite
Broadcasting The Broadcasting Regulatory
Administration
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The Council of Cable TV Satellite Broadcasting
Interactive T.V. - Whats That?
I have had a dream- past the wit of man to
say what dream it was.
A Midsummer Nights Dream act 4 scene 1 William
Shakespeare 1596
Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Market Trends

• Increase in usage
• Increase in number of subscribers
• Increase in available applications

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting

• The Regulatory Dilemma

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
The Complicated Regulatory Dilemma is Caused by

• Multiple technologies - prevents standardsion
• Technological innovations and new applications
• Undefined relations between T.V. and computer
• Technological globalization
• Content vs. commercial approaches

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Guiding Principles for Regulatory Bodies

• A balance between
• Free Enterprise Principles
• and
• Public Interests

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Distinction Between Types of Services

• - Dedicated services
• - Enhanced services
• - Advertisement
• - Mixed services

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Dedicated Services

• Two types of commercial players
• Service providers/portal owners
• Content providers
• Walled Gardens

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The Council of Cable TV Satellite Broadcasting
Enhanced Services

• Regulation equal to content regulation

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Advertisement

• Content
• Responsibility
• Transparency
• Acceptability
• Context
• Integrity
• Separation
• Scope (broadcasting time limitations)

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Central Issues in Broadband Regulation
- Access regulation - Commercial regulation -
Content regulation
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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Access Regulation

• Appropriate allocation of the band resources
• Unbundling
• Open access
• Must carry
• EPG

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Commercial Regulation

• Data protection and security
• Contracting/digital signature/authentication
• Responsibility
• Enforcement and sanctions
• Deception
• Discrimination
• Privacy
• Gambling
• Sport
• Regulated professions

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Content Regulation

• Public feelings
• Obscenity
• Minors
• Minority rights
• Local content
• Intellectual property
• Pluralism

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting

• United States of America
• England
• Israel

The Regulatory Picture Around the World
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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting
Regulation of the internet?
?Regulation of Interactive T.V
?Are They Related
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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting

• Regulation of Internet T.V. Pros Cons

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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting

• The Opponents

1. Over- regulation 2. Mistaken regulation 3.
Disappearance of monopolies 4. A large number of
competitors 5. The need to pity the weak
monopolies.
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Dancing With Your T.V.
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The Council of Cable TV Satellite Broadcasting

• The Supporters

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Dancing With Your T.V.
The Council of Cable TV Satellite Broadcasting
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The Council of Cable TV Satellite Broadcasting
Dancing With Your T.V.
The Regulators Point of View
Visit The Council of Cable satellite
Broadcasting Web Site in www.moc.gov.il
Dorit Inbar, ADV.




Chairperson
The council of Cable TV Satellite
Broadcasting The Broadcasting Regulatory
Administration