Sport for Social Change International Week

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Sport for Social Change International Week

• November, 2009 São Paulo, Brasil

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Sport for Social Change

• In 2007 Nike supported the creation of a global
  movement the Sport for Social Change Network
  SSCN, that in Brazil is named REMS Rede
  Esporte pela Mudança Social.
• The movement gathers 30 non-profit organizations
  in Brazil, leaded by UNDP United Nations
  Development Program. Those NGOs are from all over
  the country, although mostly from Rio and São
  Paulo. All of them believe in the power of sports
  to change lives. Most of them run sport for
  change programs. All of them work direcltly with
  excluded youth and youth related themes.
• In Southern Africa and Eastern Africa, the same
  movement is alive.
• The SPORT FOR SOCIAL CHANGE INTERNATIONAL WEEK
  was the first global meeting of those groups,
  after they started to work.
• It was also the first time to show up to an open
  audience with innovation and sustainability ideas
  around sports.

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THE EVENT

• One week, one city thinking about sport for
  social change
• 4 continents represented through sport for
  change initiatives
• SSCN meeting on governance issues
• Open meeting to build a common agenda of sport
  for change
• Inspiring lecture with Auma Obama
• 11 Presentations and Panels around sport for
  change programs and new ideas
• Marketplace with 10 initiatives for Social
  inclusion through sports productive chain
• 4 sport for change workshops, with SSCN
  methodologies/members
• UNDP and J.Leiva workshops on the Human
  Development Index Report, through the lens of
  sports and on tax benefits for sports programs
• Manifesto launched, by Athletes and former
  athletes

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AGENDA
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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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LAUNCHING

• Auma Obama, SSCN Convener for Eastern Africa -
  Sport for Social Change

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LAUNCHING

• 250 attended to the launching.

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LAUNCHING

• Sesc Representative, João Leiva (JLeiva
  director), Juliana Antunes (Unilever) Ana Moser
  (former Olympic athlete), Auma Obama (SSCN
  convener for East Africa), UNDP Representative,
  Ziba Cranmer, TIago Pinto and Andrew Ogilvie,
  Nike Directors

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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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SPORT FOR CHANGE WORKSHOPS

• IEE- Instituto Esporte Educação

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SPORT FOR CHANGE WORKSHOPS

• IEE- Instituto Esporte Educação

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SPORT FOR CHANGE WORKSHOPS

• IEE- Instituto Esporte Educação (Methodologies
  for Sports Instructors)

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SPORT FOR CHANGE WORKSHOPS

• EPROCAD Street Futebol Curriculum

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SPORT FOR CHANGE WORKSHOPS

• EPROCAD Street Futebol Curriculum

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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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UNDP HUMAN DEVELOPMENT INDEX REPORT THROUGH
SPORTS

• Workshop to discuss how sports can impact on
  human development index

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UNDP HUMAN DEVELOPMENT INDEX REPORT THROUGH
SPORTS

• Workshop to discuss how sports can impact on
  human development index

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TAX BENEFITS TO SPORTS PROJECTS

• Didatic workshop on how to apply for the
  Brazilian Law of tax benefits to sports social
  programs

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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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SUSTAINABLE MARKETPLACE

• Sport for Change initiatives Community
  Surfboards Factory

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SUSTAINABLE MARKETPLACE

• Sport for Change initiatives Community Footwear
  made from footwear industry waste

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SUSTAINABLE MARKETPLACE

• Sport for Change initiatives Nets made by
  recycled PET

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SUSTAINABLE MARKETPLACE

• Sport for Change initiatives Skateboards with
  sustainable wood

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SUSTAINABLE MARKETPLACE

• Sport for Change initiatives Wikimap and
  SMSport, new technologies sport for change

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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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NETWORKS, INNOVATION AND SUSTAINABILITY

• Ziba Cranmer, Global Director for Nike Innovation
  Lab speaks about Networks, Innovation and
  Sustainability

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NETWORKS AROUND THE WORLD

• Paul Caccamo, Up2Us founder (US) and Thomas
  Adams, SSCN Convener for Southern Africa Sport
  for Social Change Global Movement Panel

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GLOBAL SSCN MOVEMENT

• Liz Odera SSCN Convener for East Africa and
  Ricardo Vidal, SSCN Representative for Brasil
  Sport for Social Change Global Movement Panel

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SOCIAL LEGACY FOR SPORTS EVENTS

• Cameron Sinclair (Architecture for Humanity
  Founder), Mel Young (Homeless World Cup Founder)
  and Andrew Ogilvie (Nike Sustainable Business
  Innovation Global Director) Social Legacy and
  Sustainable facilities for Sports events Panel

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LEGACY AND SUSTAINABILITY

• Cameron Sinclair talked about the Architecture
  for Humanity efforts to rebuild communities
  through sports and about sustainable sports
  facilities that help communities to save energy
  and water, while providing a safe place to play.
• Mel Young talked about how Homeless World Cup
  (the event and the programmes ran by the HWC
  Foundation) support homeless people around the
  world to change their lives through futebol

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GENDER WOMEN IN SPORTS

• Maria Bobenrieth (Women Win director) and Elenice
  Tamashiro (Ashoka Changemakers representative)
  Women in Sports Panel

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SPORTS AND JOBS FOR YOUTH

• Ana Lucia Alencastro (Ministry of Labor) talks
  about the opportunities for youth on the sports
  occupational arch.

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SPORTS AND GOVERNMENT

• Ricardo Capelli (Ministry of Sports) and Angela
  Bernardes (SSCN Fundação Gol de Letra)
  discussing about the Sports Law for tax benefit
  to social programs

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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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MANIFESTO

• Magic Paula (former basketball player), Maristela
  Baioni (UNDP Representative), Raí (former BNT
  world champion), Fernanda Keller (Thriatlhon
  athlete) and Edmilson (BNTplayer)

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ATHLETES

• Raí and Ana Moser, former athletes and SSCN
  members

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ATHLETES

• Bebeto (former BNT world champion) and Edmilson
  (Futebol player) SSCN Members

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ATHLETES

• Magic Paula (Basketball Olympic Athlete) and
  Fernanda Keller (Thriatlon)

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NIKE ATHLETES

• Whashington e Dagoberto futebol players

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MANIFESTO

• Dagoberto (futebol player), Washington (futebol
  player), Raí (former BNT world champion),
  Fernanda Keller (triathlon athlete), Magic Paula
  (Olympic Basketball athlete), Edmilson (futebol
  player)

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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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SSCN MEETING

• Representatives of all 30 NGOs
• Decision about the institucionalization of the
  Network
• Athletes for Citizenship legitimated as the new
  Executive Secretary
• Presentation about the new role of UNDP on the
  network
• Manifesto pre-development
• Definition of the 6 sport for change themes that
  will be considered on next steps
• Agreement on considering the next sports events
  in Brazil as a priority for the SSCN Agenda

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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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OUTCOMES

• 2.000 people touched
• 700 people registered for at least one activity
• 200 people attended daily (less than 1 week to
  outreach)

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OUTCOMES

• NEW PARTNERSHIPS
• Ministry of Social Development supported the
  sustainable marketplace
• J.Leiva, Consultancy on tax benefits for sports
  programs
• SESC, Sports and event facilities all over the
  country
• ISCA International Sport and Culture
  Association
• Museu da Pessoa storytelling
• Unilever

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OUTCOMES

• SPORT FOR CHANGE AGENDA
• Open meeting with SSCN members and new potential
  members to building a common agenda of sport for
  change
• 6 Sport for Change approaches discussed
• Sport and Education
• Sport for Economic Development
• Sport and people with disabilities
• Sport and Diversity
• Sport for Peace
• Sport and Health

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OVERVIEW
Launching
Presentations
Methodologies
Marketplace
Manifesto
Workshops
SSCN Meeting
Outcomes
Media
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MEDIA COVERAGE

• TV
• ESPN
• (covered the whole event and will do 2 special TV
  programs about SSCN )
• Gazeta Esportiva (TV Gazeta)
• Magazine (BAND Sports)
• Ressoar (Record News)

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MEDIA COVERAGE

• Journalists that covered the event
• v Adriana Carranca, Jornal O Estado de S. Paulo
• v Sandra Manfredini, Diário do Comércio
• v Adriano Dolph, Programa Gazeta Esportiva - TV
  Gazeta
• v Raquel Bueno, Programa Ressoar TV Record News
• v Renata Lopes, Programa Social Clube TV ESPN
• v Marcelo Rosemberg, Programa Magazine TV
  BandSport
• v Felipe Serafim, Correio Braziliense
• v Marcos Garcia, MSN
• v Gustavo Franceschini, Abril.com
• v Guilherme Costa, Máquina do Esporte/ UOL

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CLIPPING

• MSN PORTAL

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CLIPPING

• VEJA Online Weekly News Magazine (Website)

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CLIPPING

• ESTADÃO ONLINE Main Newspaper in São Paulo
  State (Website)

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CLIPPING

• ESTADO DE SÃO PAULO NEWS PAPER Main Newspaper
  in São Paulo State

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CLIPPING

• A TARDE Popular Newspaper, São Paulo

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CLIPPING

• JORNAL LANCE Main Sports newspaper - National

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CLIPPING

• Máquina do Esporte Sports Website

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CLIPPING

• ABRIL WEBSITE Online Portal, Sports section.

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CLIPPING

• DIARIO DO COMERCIO Main Newspaper on Economy
  issues, National (Website)

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CLIPPING

• PLURALE MAGAZINE (Website) Sustainability issues

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CLIPPING

• PLURALE MAGAZINE (Website) Sustainability issues

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THANKS

• Athletes, Speakers, SSCN Members, Sports
  Secretary for São Paulo and Partners of the event

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