MAJOR GIFTS

1
MAJOR GIFTS
2
Ninety percent of the dollars come from ten
percent of the donors.

• No precise dollar figure defines a major gift.

3
Kinds of Gifts

• Regular gifts
• Special gifts
• Ultimate gifts

4
Methods of Major Gifts Fund Raising

• Speculative fund raising
• broad based asking on the speculation that enough
  prospects will respond positively to make the
  whole effort worthwhile primarily
  project-oriented
• Campaign/project fund raising
• must prepare the prospective giver and then ask
  for the gift
• must invest time to help the prospects
  understand and commitment to which the purpose
  the gift is sought
• primarily project-oriented
• Nurturing fund-raising
• reserved for those prospects for the institution
  to receive its largest funds/gifts
• focus is to receive very large special gifts or
  ultimate gifts but will also yield many regular
  gifts more prospect oriented than project
  oriented

5
THE NURTURING FUND RAISING CYCLE (p. 104)
6
Process Leading to Large Gifts

• Awareness of the organisation
• Understanding of the organisation and the purpose
  for giving the gift
• Developing a sense of caring
• Provide opportunities for involvement in the
  organisation
• Provide opportunities to express the commitment
  they felt to the organisation

7
SMITHs FUNDRAISING CYCLE (p. 103)